India entry study for an agricultural equipment manufacturer

A major agricultural equipment manufacturer wanted to enter the Indian market and required an overview of the agricultural machinery market in the country. ValueNotes carried out in-depth desk research and attended agricultural machinery exhibitions to establish the new players and their offerings.

Market entry strategy for a provider of thermal management products & services

The client wanted to understand the business potential for heating solutions in coal-based thermal power plants in India. In-depth interviews with coal-based power plants, electrostatic precipitator manufacturers, heating solution suppliers and industry experts, revealed the potential market size, end-user requirements and their procurement process.

Market study of children’s literature in India

A philanthropic trust wanted to determine the size of India's children's literature market, and the current trends & challenges faced by the industry. Interviews were conducted across the publishing value chain - NGOs, publishers, retailers & distributors. Interviews with librarians and teachers highlighted the reading habits and preferences of children. To get a content creator's perspective, we spoke to leading authors and illustrators.

Sales & distribution strategies of FMCG companies in India

An FMCG company wanted to fine-tune their sales & strategy team's go-to-market model and improve the RoI. Over 500 company personnel, channel partners, distributors, re-distributors, etc, were interviewed across metros and smaller cities in the country. Our research highlighted the best practices followed by the industry, competitors' sales structures, their key result areas, salary structures, hiring procedures, training activities, and their current go-to-market strategies.

Opportunity assessment for push boats and barges in Europe and Turkey

A leading product manufacturer of push boats and barges wanted to assess the size of the opportunity for their products in Europe and Turkey. ValueNotes conducted in-depth desk research to provide insights on the commercially navigable rivers with inland barge traffic in the region; competitor details; kind of freight primarily carried; the size of the target customer base; and a list of potential customers. Our research helped the client formulate their expansion strategy in the region.

Opportunity assessment study for a premium ice cream parlour

The client wanted to assess the potential of setting up a premium ice cream parlour and international frozen yoghurt franchise in Pune. In-depth interviews with target consumers helped establish their most favoured products and flavours; in-store amenities, services, entertainment and ambience they expected; and how much they were willing to pay for such premium products.

Market opportunity study for a food-testing equipment manufacturer

The client wanted to understand the microbial testing practices of food manufactures in South Asia. In-depth interviews with food safety & quality control mangers helped establish the regulatory requirements, prevalent testing methods and the receptivity for automated testing products in the region. Based on our findings, the client was able to identify potential markets for their product.

Competitive intelligence study for an automotive components manufacturer

A multinational client wanted to understand how their competitors were able to sustain low after-sales market prices for a particular automotive component. In-depth interviews were conducted with channel partners and the competitors' employees across functions - production, sales & marketing and corporate. The study provided insights on the competitors' channel partner policies, margin structures, manufacturing costs, and sales strategies.

India entry strategy for a manufacturer of electrical contactors

The study established the market size of vacuum contactors, segmented by voltage range, end-users and applications. In-depth interviews with electrical contactor manufacturers, end-users, industry associations and electrical experts helped map the competitive landscape, usage preferences and patterns, & supply chain. Recommendations on focus areas - product range, priority industries and regions, and distribution channels - were also provided.

Outsourcing Malaysia: Global business services outlook 2013

Outsourcing Malaysia (OM), a chapter of the Malaysian government, wanted to understand the current landscape of the outsourcing industry in the country. Interviews with over 300 outsourcing service providers in Malaysia helped establish the country's capabilities, industry verticals served, and focus markets. Our recommendations included the industries that Malaysia needed to focus on over the next five years, and the policy initiatives required to grow the country's outsourcing industry.