Insights-
Project Examples
A speciality chemicals company wanted to increase its customer base and hence required insights on 150 competitors across the globe. ValueNotes provided in-depth competitor profiles capturing information on parameters such as their geographic coverage, sales structure, financial strength (EBIT, profit margins), R&D budgets, industry segment, product innovation, strategic plans for the future in terms of product development and region focus, etc.
Competitor landscape of formative assessment solutions in the US
A US educational materials publisher wanted to understand the competitive landscape for formative assessment solutions in order to make decisions about the future direction of, and investment in, their own platforms. Our report provided insights into the competitors' product focus, geographic footprint (district- or nation-wide schools), product / sales strategies, features & functionality of their platforms, and pricing and support offered by each.
Competitive intelligence for a construction equipment manufacturer
A construction equipment manufacturer wanted to benchmark the profitability of their business vis-a-vis its competitors. Based on in-depth interviews with senior management; production, supply chain and procurement personnel; dealers; and sales employees, ValueNotes was able to establish pricing, margins, and manufacturing and import costs prevalent in the equipment and after-market business. Our research helped the client understand the overall profitability in the industry, by various business units.
Competitive intelligence study for a leading connector manufacturer
A multinational company, manufacturing connectors in India, was losing market share, and hence needed an assessment of their competitor's competitive edge. In-depth interviews with industry experts, present and past employees, and distributors helped establish the competitor's sales strategy & growth path, organisation structure, key management profiles, product roadmap, manufacturing capabilities, and their supply chain. Based on our research, our client was able to reformulate their strategy and improve the win-ratio in key customer segments.
Impact of the European regulatory environment on target sectors
An office automation equipment manufacturer wanted to establish the impact that the European regulatory market would have on their expansion plans in the region. The study provided EU-wide regulations, initiatives and the outlook for their target sectors, viz. banking, higher education, healthcare and government. Our research helped the client identify the commercial opportunities and threats, and steer their business in the right direction.
Competitive intelligence on leading analytical instruments organisations in India
A global analytical instruments company wanted to expand their foothold in India and devise an operational strategy for the local market. In-depth interviews with mid- and senior-level management in sales, marketing, after-sales, R&D, finance and human resources functions helped establish their competitors' organisation structure, inter-department operational dynamics, and interaction between the Indian subsidiaries and their global counterparts.
Market intelligence on the engineering and construction sectors in Turkey
The Ministry of Equipment and Transport was preparing a national strategy for the development of Moroccan engineering and construction companies. They wanted to benchmark their engineering and construction sector against that of Turkey's. ValueNotes' analysis provided detailed insights on these sectors in Turkey across certain parameters, along with profiles of some of the top companies in the country.
Geographical mapping of hotels
Assessed the geographical overlap of hotels operated by Hyatt and IHG by mapping their high end brands. Valuenotes created a database of the cities and countries in which each of their hotels were located, along with a brief description for each property viz. size (number of rooms) and ownership (whether owned directly, franchised or run with a management contract).
Market assessment of exhibitions in the gaming industry
A global media firm wanted to evaluate the likelihood of online gaming companies participating in exhibitions as part of their marketing strategy. In-depth interviews with potential exhibitors and exhibition organizers in the US and Europe helped establish the perception and preferences of these stakeholders regarding the importance of exhibitions.
Market Study for a supplier of precision soft magnetic components & materials to the electronics industry
The client wanted to understand the market potential for its precision soft magnetic components business in India, and gauge the propensity of its existing customers for other imported electronic components. In-depth interviews with industry experts and electronic equipment and inductor manufacturers helped establish the market size, key competitors, challenges and the willingness of customers to buy other electronic components.
