Insights-
Project Examples
A leading manufacturer of personal protective equipment (PPE) wanted to develop sales playbooks which their sales team could use to penetrate key accounts. ValueNotes helped the client create a robust and actionable account penetration framework - which contained in-depth information about the end-user industry, PPE need assessment by manufacturing processes, procurement cycles, key decision-makers, value propositions, and recommended action steps. Our playbooks enabled the client's sales team acquire some large accounts.
Customer intelligence on the European automotive industry
A global energy provider in Germany wanted to gain an overview of prospective customers for natural gas in the European automotive industry. In-depth secondary research provided insights on the customers business, product portfolio, and energy needs and consumption. The intelligence enabled the client to position their marketing appropriately.
Market assessment for IV Lines & catheters in Russia, Turkey & Poland
A leading healthcare product manufacturer required a market sizing study for IV Lines and Catheters in Russia, Turkey & Poland. The study was based entirely on secondary research.
Opportunity assessment of China’s cosmetics market
A consumer products company wanted to explore the opportunity to distribute cosmetics and beauty products in China. Our report provided an overview of the structure of the cosmetics market in the country segmented by product & brand, government trade regulations, market size & future growth rate, drivers & inhibitors for growth, and the prevalent distribution channels (store-based retailing, direct sales, and internet retailing).
Success of ethnic labour groups in the UK
An NGO based in the UK had published a report in 2007 to understand the success of black, Asian and minority ethnic (BAME) groups in management job profiles in the country. Using desk research, ValueNotes updated the report with recent data and information made available from the UK Office of National Statistics (ONS).
Company profiles of listed companies
A consulting firm wanted a snapshot of leading FMCG companies worldwide. Information about the company's business segments, key influencers, business strategy and financial performance was provided through desk research. The company insights helped the end client's marketing team develop an approach strategy.
Opportunity assessment study for air conditioners in tier 2 & 3 cities in India
Given the growth in tier 1 & 2 cities in India and changing consumer dynamics, a leading Japanese manufacturer of air conditioners wanted to realign their India strategy. They wanted to establish the demand from 24 non-metro cities and the drivers for this growth. In-depth interviews with over 800 market participants (dealers, distributors, retailers, competitors, etc) helped evaluate the market size by volume, value, geography and end-user segment. Our recommendations helped the client formulate their long-term India strategy.
Suppliers of engine oils to vehicle manufacturers
A global oil lubricant manufacturer wanted to establish the suppliers of `factory fill engine oils' to global vehicle manufacturers. ValueNotes conducted around 140 interviews across 15 countries with manufacturing plants of various leading automotive manufacturers.
White paper on market intelligence for India
A global market intelligence firm wanted to demonstrate to its potential customer segment its knowledge of India - an unorganised and complex market. We created a white labelled paper that focused on gathering market intelligence in India. The paper discussed the challenges of the business environment and offered possible solutions to overcome the inherent market intelligent challenges in the country.
Oil and gas transportation study
A major shipping Ministry wanted to establish the demand for oil and as gas shipping vessels in India, the purchase process, and the influencing factors. The study involved estimating the size of oil and gas transportation by sea vessels, along with the vessels required. In-depth discussions with large state-owned oil & gas companies, and logistics firms helped define the value chain and the operating model.
