Insights-
Project Examples
An e-learning firm, keen to diversify their revenue stream, wanted to launch entrance examination courses in India related to foreign undergraduate education. In-depth interviews with education counsellors, international schools, students, parents, and training institutes catering to education abroad, helped establish the potential for such courses. Based on our research, we recommended an entry strategy in terms of product, target segments and pricing.
Market sizing of optical fibres, preforms & cables
The client wanted to gain a perspective on the historic, current and forecasted market size for optical fibre preforms, optical fibres and optical cables. They also want to establish the competitive landscape for these products. The in-scope Japanese companies were global leaders in the optical fibre industry.
Profiles of semiconductor companies
The legal department of a global semiconductor manufacturer required information about their competitors' businesses in order to provide legal advice to their management. Profiles for each competitor highlighted the manufacturing capabilities, future outlook, and their relationship with customers, suppliers and competitors. Key financial data and a breakdown of revenue by product segment and geography were also provided.
Market study of cyanoacrylate-based adhesives
A consulting firm required an assessment of the Indian cyanoacrylate-based adhesives market and the competitive landscape. Distributors, senior management at manufacturing firms, industry experts and end-users were interviewed. Estimating the market size was a challenge as cyanoacrylate-based adhesives was one of many products in a company's portfolio. Data was triangulated in multiple ways to arrive at an accurate estimate.
Market intelligence on inland freight transportation (barge) operators
ValueNotes conducted a study in the European region to identify major inland navigation rivers and ports in certain countries. Based on the insights, we then identified the barge operators operating on the major rivers and ports. A similar study was later done in South America, Africa, Alaska, and in India.
Market assessment of AC/chiller units in convenience stores in Asia Pacific
A leading Japanese manufacturer of air conditioners wanted to understand the use of air conditioners and refrigeration units in convenience stores across seven Asian countries. The study included establishing the current number of convenience stores in each country, franchise vs. owned outlets, future growth strategies of each chain, number a/c & chiller units used, procurement patterns, power consumption requirement, etc.
Competitor intelligence on semiconductor manufacturers in the US
A global semiconductor manufacturer based in the US wanted to gain an overview of their competitors in the region to feed into their strategic and legal decisions. In-depth secondary research provided valuable insights on the competitors' financial performances, major business segments, and key associations.
Voice of customer and competitor benchmarking study for an Indian paper mill
A leading paper mill in India wanted to benchmark itself against competition, and understand how they were perceived in the market vis-a-vis the competition. A voice of customer study with 300 respondents - dealers, converters and end-users - provided insights into the selection criteria of a brand and their perception of our client's brands. Interviews with sales personnel helped benchmark the client against competition on product portfolios, distribution networks and company policies. Our research helped the client reassess their sales and marketing strategies.
Competitive landscape for a UK university
An established university in the UK, responsible for professional learning and development, wanted to understand their competitive landscape. Their main areas of interest were education, health & wellbeing, and emergency planning in select foreign markets. Using our secondary and primary research foreign language capabilities, ValueNotes identified the current competitors, and their clients by geography and service.
Preliminary market screening of accounting and tax services firms in the US
A US financial services firm wanted a snapshot of the competitive environment of accounting firms in 50 major cities in the country. Over 1000 firms were profiled to understand their service capabilities and pricing structures. Job titles, skill sets and recommendations of nearly 500 employees were captured. The client was able to amend their promotional activities, and establish the skill sets that were critical for their competitors.
