Insights-
Project Examples
A leading Fortune 500 electronics company wanted to establish the market size and landscape of India's distribution market for electronic components, and identify distributors they could tie up with. Secondary research (using company annual filings, exim data, and other government sources), and in-depth interviews with vendors, end-users and distributors helped determine the total addressable market, and the contribution of distributors across regions, customer segments, and product categories.
Financial analysis of competitors
A multinational company, manufacturing connectors in India, was looking to have a better understanding of their competition in the country through an in-depth analysis of their competitors' financial statements. Data was sourced from ROC filings; and where ROC filings were unavailable, interviews were conducted with executives at different levels at the respective firms. The financial analysis included revenues and gross margins by segment and product.
Market assessment of anti-slip paints in Europe
A leading chemical company in Europe wanted to establish the market potential for anti-slip paints & coatings in the region, and determine the competitive landscape. Our research provided information on manufacturers of anti-slip paints in Germany, France and Italy; market size by value & volume; total number of dealers & distributors of paints; and a break-up of the market by different channels in the supply chain.
Partner identification study for a German media & software firm
A leading media and software firm was looking to expand their business in Turkey inorganically, and they wanted to determine the products and services used by their target customers. Interviews with over 40 professionals highlighted the type of products and services they purchased to meet their professional information, workflow and training needs. Based on pre-defined criteria, we identified the major solutions providers in Turkey that were likely acquisition targets.
Report on the financial purchasing behaviour of the Hispanic community in the US
A leading bank in the US wanted to develop financial products targeted at the Hispanic business community and women entrepreneurs. Our report, based on government data and secondary research, provided insights into the demographics of these target segments, and their preferences and behaviour towards financial products. Based on our research, the client was able to design suitable products and devise an appropriate marketing strategy.
Preliminary market screening of accounting and tax service firms in the US
A leading American financial services firm wanted a snapshot of the competitive environment in 50 major cities in the US and their market position. Over 1,000 service providers were profiled through desk research to understand their service capabilities. The information helped our client gain strategic and tactical perspectives to adjust their promotional activities.
Market survey for bulk water jars
An investment advisory firm, keen to set up a bottled water business in India, wanted to understand the opportunities for a new entrant in the corporate sector. In-depth interviews with IT and BPO firms helped assess the potential demand for packaged bottled water by this sector, the market opportunity, and mapped the competitive landscape. ValueNotes recommended a marketing strategy in terms of target market and product pricing.
Due diligence study for a Japanese manufacturer of industrial grinding tools
A Japanese manufacturer, looking to enter the Indian market, required due diligence to be conducted on the distributors they had identified in the country. Our research provided detailed information about the distributors' business activities (product portfolio & procurement processes); current customers; operations & performance standards; financial status; reputation in the market; their external stakeholders; and profiles of the management.
Industry preparedness study for evaporative emission norms (BS-V) for two-wheelers in India
A global automotive company wanted to understand how prepared industry stakeholders were for the evaporative emission norms (BS-V) for two-wheelers that were expected to come into effect in 2015. ValueNotes gathered insights about the implementation timelines for BS-V norms and the EE system implementation scenario. In-depth interviews with various stakeholders - such as auto industry associations, four-wheeler & two-wheeler OEMs, and component suppliers - provided insights on their preparedness and perception.
Market sizing of the air conditioner market
A leading Japanese air conditioner manufacturer wanted to understand the air conditioners industry in Australia and New Zealand. In-depth interviews with more than 100 market participants established the market size by value, geography and end-user segment. The study included an analysis of the competitors, their market shares, distribution channels, pricing, etc. A detailed demand analysis identified the demand drivers, influencers, typical sales & promotional techniques, and key trends. Our recommendations suggested which type of air conditioners, end-users and distribution channels the client needed to focus on while formulating their long-term strategy for Australia and New Zealand.
