 |
 |
Welcome to the June issue of ValueNotes Connect.
The truth is that privacy is dead! The issue of privacy took centre stage, when Mark Zuckerberg faced up to senators, live. Let’s face the facts – it’s too late… there’s too much of your data out there, and growing exponentially. Privacy laws like the GDPR will largely dissuade law-abiding people (like us) from violating each other’s privacy. But what about the crooks, fraudsters, politicians, police, governments and others who won’t care about any privacy law?
How much information is enough for strategy? Being in a research company, we often deal with the strategy folk at large companies. We look at market data such as market size, growth rates, or market shares. Naturally, everybody wants numbers that are definitive and accurate. However, in the desire for preciseness and granularity, we could lose sight of the objective or key intelligence questions. It is important to see the bigger picture and try to get all the relevant information and not necessarily all the information… usually the insight (not data) is what is needed to make decisions.
Do have a look at how we helped a mobile handset manufacturer quickly, and cost effectively, assess customer needs and competitor product issues.
As always, we hope you enjoy reading our newsletter, and we look forward to your comments.
Best regards.
Privacy is dead!
by Arun Jethmalani
 |
The issue of privacy took centre stage, when Mark Zuckerberg faced up to senators, live. What made this transgression different was that Facebook data (via Cambridge Analytica) was used to influence or manipulate elections. This resulted in angry posturing from politicians, as if to say – It’s ok to manipulate people to sell cosmetics or mobiles, but not for votes. The truth is that almost every political party in every country is using this kind of data, whether from Facebook or elsewhere. Just as every marketing company is! And Facebook is only the small tip of a gigantic iceberg. |
Information overload – How much information is enough for strategy?
by Rathin Shah
 |
Being in a research company, we often deal with the strategy folk at large companies. We often look at market data, such as market size, growth rates, or market shares. Naturally, everybody wants numbers that are definitive and accurate. However, in the desire for preciseness and granularity, we often lose sight of the objective or key intelligence questions. For instance, would a strategy change if growth was 9% instead of 8%? How important is precision to the strategy formulation? |
- Case study: Identified unaddressed customer needs of mobile phone users through social media
Some client problems we have solved:
- Analysis of product performance using social media
- Online content benchmarking for a global consulting & technology firm
- Workshop on using social media for competitive intelligence
- Due diligence for a pre-IPO engagement
- Competitor intelligence for a manufacturer of connectors
- Market study for predictive analytics in asset management
- Opportunity assessment study of electrical cable management systems
- Partner selection study in the aquaculture feed industry
- Live Mint: Amy’s Kitchen plans manufacturing unit in India
| Do get in touch with us on email – research@valuenotes.co.in Or leave us a message using our online form |
 |
