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Welcome to the April issue of ValueNotes Connect.
Google is now the world’s largest ad agency – we thought it was a search engine. Streaming videos and music are threatening Hollywood and music labels.
A business that is robust today may become vulnerable tomorrow. Companies must remain vigilant of the massive shifts in the marketplace around them. Often, they are so conspicuous that businesses take them for granted and ignore their impact. The potential consequences can be dire. Could Kodak executives have been forewarned that digital would replace film? One doesn’t have to be a star market research analyst to do that; it’s just a matter of observation.
The broad principle of observation can also be applied to overcome some of the challenges that come with doing business globally across cultures. For instance, for an outsider trying to do business with us Indians, the journey can be both frustrating and entertaining (if you have a sense of humour). As India grows, the sheer weight of the economy will ensure that most of you (or your companies) will eventually do business in India or with Indians. Here are a few tips for the uninitiated.
Do read about how the early warning signals provided by ValueNotes helped a specialty chemical manufacturer maintain their dominant position in the market
As always, we hope you enjoy reading our newsletter, and we look forward to your comments.
Best regards.
The power of observation in market research
by Rathin Shah
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Many a time we choose to ignore the shifts in the marketplace. They are so conspicuous that we take them for granted, and we rarely consider their impact. One does not need to be a star market research analyst to do that. It’s just a matter of observation, just like Sherlock Holmes – The simple case of “why didn’t the dog bark?” I am not saying that we will be able to forecast the future; but we can certainly tell that industries are experiencing shifts quite rapidly. |
10 tips for doing business with Indians
by Arun Jethmalani
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We Indians have a lot of quirks. No doubt, people from other cultures have their quirks too, but arguably, we have more of them. For an outsider trying to do business with us Indians, the journey can be both frustrating and entertaining (if you have a sense of humour). As India grows, the sheer weight of the economy will ensure that most of you will eventually do business in India or with Indians. Here are a few tips for the uninitiated… |
- Case study: How our early warning signals helped the client maintain their dominant position in the market
Some client problems we have solved:
- Opportunity assessment study for engineered plastics in curing bladders
- Competitive intelligence for a multinational packaging solutions company
- Customer need assessment to feed into the design of a new product
- Voice of customer study to determine desired features of a new product
- Opportunity assessment in community-based water filtration systems in India
- Patanjali arrived just in time to ride the Ayurveda wave – an exclusive interview with Arun Jethmalani
| Do get in touch with us on email – research@valuenotes.co.in Or leave us a message using our online form |
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