ValueNotes creates a roadmap for expansion plans of a German MNC
A German company wanted to expand its operations in India and enter the positive displacement blower market in India. Their competitors were fragmented and potential customers scattered across multiple verticals. There was lack of clarity on the market size, customer segmentation and competition. Above all, they wanted to know how they could penetrate the Indian market.
Far reaching primary research and application market modeling techniques were used to arrive at reliable estimates of market size and identify the most lucrative customer segments. ValueNotes analysed the quantitative findings and qualitative inputs to recommend a go-to-market strategy for the client.