| Levelling the field for manufacture of medical devices in India |
The fast growing medical devices market in India is ridden with tax & regulatory anomalies and malpractices. These are expected to be addressed soon. The Association of Indian Medical Device Industry (AIMED) is optimistic that the Drugs and Cosmetics (Amendment) Bill, 2014, which is expected to be introduced (and passed) in the current parliament session, will facilitate creation of a level playing field for the Indian manufacturers of medical devices.
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| Short Industry reports |
| ValueNotes “Short Industry Reports” serve as a first reference point to understand key sectors and sub-sectors in India. |
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| 6 mantras for choosing the right offshore business research partner |
There are a large number of companies offering business research services across offshore destinations like India (which is the most favoured one), Malaysia, Philippines and several others. How can you ensure that you select the right offshore research partner?
Find out… |
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| Case study |
| ValueNotes marketing research facilitates brand positioning for a global chemical manufacturer
An advertising firm wanted to align the advertising campaign of a leading manufacturer of ingredients of automotive lubricants to the advertising done by their key customers (lubricant manufacturers), and their competitors in diverse geographies – China, Brazil, Turkey, Japan, Canada and the US. This was challenging as a large chunk of the promotional activity was undertaken in local languages.
ValueNotes undertook intensive desk research in English as well as local languages to deliver insightful analysis that helped the advertising firm to design an effective advertising campaign.
Find out how…
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