ValueNotes helps a global AC manufacturer tap the INR 2,200cr market in 24 tier II and III cities in India

A global manufacturer of air-conditioners wanted to penetrate the tier II and III cities in India to grow their sales. In order to do this they wanted to understand the market dynamics, competition, products, customer landscape and purchasing behaviour in different cities and regions in the country to identify areas with high potential and formulate their go-to-market strategy.

ValueNotes leveraged its extensive pan-India research network to conduct in-depth primary research with over 850 respondents and provided the client with actionable intelligence to tap the INR 2,200 market.

Find out how…