– Atlas Copco rated as the most preferred by the pharmaceuticals and textiles industries
– Automobile and chemicals industries ranked Kaeser Kompressoren as their most preferred brand
– Kirloskar Pneumatic was the most popular brand amongst cement and steel manufacturers
September 2015: Despite Atlas Copco being ranked the No.1 industrial compressor brand in India in the ValueNotes BrandMeter survey, the results varied across end-user industries.
Based on 300+ interviews across India with production and manufacturing managers the ValueNotes BrandMeter survey for industrial compressors provides product- and brand-wise buying preferences across regions and sectors in the country. Some of the key findings of the survey included:
Overall leader, Atlas Copco, was also rated as the most preferred by the pharmaceuticals and textiles industries
Users in the automobile and chemicals industries ranked Kaeser Kompressoren as their most preferred brand
Ingersoll Rand was the clear winner in both, the power and food & beverages industries, and a close second in the cement industry
Kirloskar Pneumatic was the most popular brand amongst cement and steel manufacturers
End users valued product quality and the quality of air output the most, irrespective of the industry they were from. To quote from an interview with the mechanical maintenance head of a power generation company, “The compressors should be reliable as they have an important role in the working of the critical area of the plant. There can be no compromise on quality.”
The survey brings out strengths and weaknesses of competing products, as perceived by users in different sectors. “This report will help buyers make better choices, and help suppliers benchmark themselves to competition,” said Priyali Shah, a research analyst with ValueNotes Strategic Intelligence.
About the survey
ValueNotes BrandMeter is a B2B customer & trade perception product. This survey for industrial compressors is based on interviews with over 300 end-users, distributors, dealers and EPC consultants across India. End-user industries included automobile, cement, chemical, food & beverage, pharmaceuticals, power, steel and textiles.
Compressor brands were rated for an overall perception, and specifically for each type of compressor – reciprocating and screw compressors. OEMs were ranked across 10 purchasing criteria viz. product quality, quality of air output, energy efficiency, after-sales service, compressor life, product availability, brand image, value for money, design & customization, and product warranty.
The report provides insights to OEMs on how customers and trade partners perceive their products against competition. It also highlights product- and brand-wise buying preferences across regions and end-user industries in India.
More information about the ValueNotes BrandMeter survey is available here.