ValueNotes hosted a webinar on “VFM comparison between primary and secondary research” on 13th March 2012. The interactive session provided insights on how to maximize the ROI on CI by selecting the right combination of primary and secondary research.
Our webinar focused on the importance of selecting the right research technique so as to get the maximum ‘bang for your buck’.
Varsha has been a CI practitioner for over a decade, and has over 15 years’ experience in research and consulting. She holds an MSc in Economics from the London School of Economics, and is a qualified CFA. She has been widely published and has presented at several Indian and international events (including SCIP conferences).