ValueNotes hosted an insighful webinar on “Social media for Competitive Intelligence” on the 25th of April 2012. The interactive session detailed the importance of social media as a tool to gain competitive intelligence. The webcast outlined various ways in which blogs, LinkedIn, message boards, forums, Facebook, etc can be systematically used for gathering vital information about one’s competitive landscape.
Watch the recording of the webinar and download the slide presentation
Key take-aways of the presentation
- The importance of building a framework to track social media for your ongoing CI needs
- How social media can be effectively leveraged for doing CI
- How to select the right social medium for specific need
Participants
- Included competitive intelligence professionals and practitioners from around the world
- Market research professionals and senior executives
- Decision makers who use competitive intelligence.
Presenter
Deepa leads the learning and development business at ValueNotes. She plays an integral role in all the training workshops that are developed for both, in-house and external clients. She has conducted the internet search and social media workshop off the shelf as well as for a captive BPO of an insurance MNC in New Delhi.
Most recently, she conducted the workshop for a premium management institute, and a management consulting firm. Deepa has an MBA in HR. Her passion and forte is to design training programmes that enhance the competencies of people and organisations.
