ValueNotes hosted and presented a webinar on “Market intelligence: how to recognise reliable information” on 7 July 2011. The interactive session provided ways to distinguish reliable information from inaccurate data in India. These were demonstrated through insightful case studies.


  • Most of the economic activity in India is undocumented or at best under-documented
  • Competitive intelligence (CI) and market research in India entails extensive use of primary research and estimation techniques
  • Primary research yields inputs that may be contradictory
  • The accuracy of estimates critically depends on the robustness of the assumptions made


In order to get accurate CI inputs in such a scenario, you need to be able to sift out unreliable information and find ways to cross-check and validate them.


Watch the recording of the webinar and download the slide presentation


Key take-aways of the presentation


  • Understand the nature of data and inputs that CI analysts in India work with
  • Gain pointers on how to recognise reliable data
  • Learn ways to validate and triangulate inputs received from primary research


Executives who participated in the webinar


  • Competitive intelligence professionals and practitioners researching the India geography
  • Senior executives of companies who are already doing business in India, or have plans to do so in the future




Arun Jethmalani, Managing Director, ValueNotes


Arun’s 25-year working career spans IT services outsourcing, management consulting, market research, equity research, competitive intelligence and web publishing. He has been extensively published in leading magazines and newspapers. Arun is a regular speaker at technology, Internet, finance and outsourcing events, and has lectured at several educational institutions. He has presented at several SCIP conferences in the US, Europe and Latin America.


Arun holds a B Tech from IIT Bombay, and an MS from Duke University, NC, USA.


Varsha Chitale, Director, ValueNotes


Varsha has been a CI practitioner for over a decade, and has over 15 years’ experience in research and consulting. She holds an MSc in Economics from the London School of Economics, and is a qualified CFA. She has been widely published and has presented at several Indian and international events (including SCIP conferences).


Varsha writes a blog on CI and manages a LinkedIn group Competitive Intelligence Network India

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