ValueNotes hosted and presented a webinar on “Competitive Intelligence in fragmented, undocumented and unorganised markets” on 6 April 2011. The interactive session provided pointers on doing competitive intelligence in fragmented, undocumented and unorganised markets in India. These were demonstrated through insightful case studies.


  • A major chunk of economic activity in India is undocumented or, at best, under-documented.
  • Barring a few, most industries are characterised by a large number of small companies.
  • The unorganised sector in India constitutes approximately 60% of the country’s GDP and employs over 92% of the workforce.


Gathering competitive intelligence (CI) in such a scenario is challenging. While it is not possible to get anywhere close to perfect information in this scenario, it is possible to extract actionable inputs.


Watch the recording of the webinar and download the slide presentation


Key take-aways of the presentation  

  • Understand the characteristics of fragmented, undocumented and unorganised markets in India
  • Gain pointers on approaches to doing CI in this environment
  • Learn the practical aspects of doing CI through relevant case studies

Executives who participated in the webinar

  • Competitive intelligence professionals and practitioners researching the India geography
  • Senior executives of companies who are already doing business in India, or have plans to do so in the future



Arun Jethmalani, Managing Director, ValueNotes

Arun’s 25-year working career spans IT services outsourcing, management consulting, market research, equity research, competitive intelligence and web publishing. He has been extensively published in leading magazines and newspapers. Arun is a regular speaker at technology, Internet, finance and outsourcing events, and has lectured at several educational institutions. He has presented at several SCIP conferences in the US, Europe and Latin America.

Arun holds a B Tech from IIT Bombay, and an MS from Duke University, NC, USA.

Varsha Chitale, Director, CI Practice, ValueNotes

Varsha has been a CI practitioner for over a decade, and has over 15 years’ experience in research and consulting. She holds an MSc in Economics from the London School of Economics, and is a qualified CFA. She has been widely published and has presented at several Indian and international events (including SCIP conferences).

Varsha writes a regular blog on CI and manages a LinkedIn group “Competitive Intelligence Network India

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