August 2012: To cope with falling revenues and rising costs, publishers are looking to outsource their internal processes as part of their management strategy. But they make some common mistakes:

• Losing sight of the long-term strategic drivers for outsourcing

• Reaching a premature decision through an ill-defined selection process

• Lack of clarity on the final decision-maker responsibilities

Adequate preparation before outsourcing may be the difference between long-term success and failure.

This white paper seeks to address the problems of magazine and newspaper publishers looking to outsource ad production, but lack awareness, and want to know more about the return-on-investment (RoI) of outsourcing. The exhibit below depicts the typical outsourcing process of a firm.

Four questions to ask before outsourcing:

This whitepaper will also be useful for decision-makers of corporations who are weighing outsourcing options for their media or marketing materials. It will help them plan and execute their outsourcing strategy to achieve better results.

To download a complimentary copy of the white paper, please follow this link