ValueNotes made a presentation – Social media for CI…’Like’? – at the SCIP conference in Sao Paulo, Brazil. The session highlighted

• the trends & limitations of using social media for gathering competitive intelligence
• social media guidelines and policies that organisations must have
• the types of information that consultants and corporations look for on social media – such as brand perception, market trends, and industry analysis and trends

This presentation also showcased our experience of gathering competitive intelligence to solve our clients’ problems through case studies – such as establishing the organisation structure of a firm; developing a product matrix of our client’s competitors’ products; and a research report on publishing outsourcing based on a survey we ran on LinkedIn.

[SCIP (Strategic and Competitive Intelligence Professionals) is a global organisation for professionals involved in creating and managing business knowledge]

Download the presentation