ValueNotes made a presentation – Social media for CI…’Like’? – at the SCIP conference in Sao Paulo, Brazil. The session highlighted
the trends & limitations of using social media for gathering competitive intelligence
social media guidelines and policies that organisations must have
the types of information that consultants and corporations look for on social media – such as brand perception, market trends, and industry analysis and trends
This presentation also showcased our experience of gathering competitive intelligence to solve our clients’ problems through case studies – such as establishing the organisation structure of a firm; developing a product matrix of our client’s competitors’ products; and a research report on publishing outsourcing based on a survey we ran on LinkedIn.
[SCIP (Strategic and Competitive Intelligence Professionals) is a global organisation for professionals involved in creating and managing business knowledge]