The Indian banking industry is witnessing robust growth under the influence of a changing regulatory environment, rapid technological advancements, heightened competition and consolidation. This changing landscape in the banking industry is driving banks to explore the outsourcing option to achieve efficiencies.
Apart from the growth in the industry, centralization and penetration of IT systems, need to focus on core services, rapid scale up and introduction of new services are driving outsourcing in this industry.
Outsourcing revenues from the Indian banking industry are estimated at Rs. 4 b for FY08 and are expected to grow at a CAGR of 47% to touch Rs. 19 b by FY12. According to Arun Jethmalani, CEO, ValueNotes, “The outsourcing potential in the Indian banking industry will increase rapidly as banks strengthen their IT systems. Large international BPOs with their experience of serving global banks and an end-to-end services portfolio are better poised to capture this market in the long term.”
The vendor landscape has over 50 large and small vendors. Large BPOs like WNS and Genpact traditionally catering to the international market are focusing on building their domestic BPO divisions. We have classified the vendor landscape in the domestic banking BPO into four categories:
-
International leaders (established BPO vendors with strong presence in international BPO market like MphasiS)
-
India leaders (primarily focused on domestic market like Aegis, InfoVision and Omnia BPO)
-
Emerging companies (companies building capabilities and currently offering specialized services on a small scale like Caretel, vCustomer)
-
‘Me-too’ players (offering undifferentiated low value services)
-
Banks looking to outsource their services
-
Existing vendors to assess the competitive environment in India
-
Other potential vendors to assess opportunities in India
-
Venture capital companies looking for investment opportunities in BPOs
-
Researchers looking for information on domestic BPO industry