The current economic condition notwithstanding, the publishing outsourcing industry (BPO) is set to grow. India continues to hold the largest share of offshored publishing services, contributing $660 m to the total $780 m worth of total offshoring revenues from Asian countries (India, Philippines, Sri Lanka, Vietnam and China). The STM/Academic, educational and legal publishing form a bulk of offshoring to India, with traction in other segments such as magazines, corporate/B2B publishing, etc.
Services offshored have undergone a transition – from low value services such as tagging, editing existing designs, copy editing to high value services such as original designs, testing and assessments and e-learning tools over the last two years. There has been an influx of technology in the industry that has enhanced productivity, work flow and most importantly reduced cost and turnaround time. Providers have transcended traditional vendor roles to develop partnerships with publishers to drive innovation, leverage cost and ideation. The culmination of these transitions will help the industry to grow to $1.2 b by 2012.
Since our last report we have established that there are over 140 vendors in the publishing offshoring industry and we have identified a minimum of 35 credible service providers, which fall within the scope of the study. These service providers have been categorized into five clusters and analyzed based on their services, focus, positioning and strategies.
Based on our exhaustive primary research and analysis of this sector, we have identified a “list of frontrunners”, that have the highest potential to emerge as leader within their chosen niches. This is on account of strong capabilities, onshore and offshore presence, well-defined growth strategies, execution capabilities, brand and financial strength.
ValueNotes report: “Offshoring in the Publishing Vertical – 2009” provides an in-depth information and analysis of the Indian service provider landscape along with profiles of major and upcoming players.
This report will also help understand the dynamics of offshoring destinations, services offshored, segments that are serviced and trends and insights in the offshoring publishing industry. The report is designed to help:
- Publishers looking to outsource/offshore
- Publishing BPOs to assess their competitive environment
- American and European publishers looking for Indian partners
- Outsourcing consultants to evaluate and compare the offerings of Indian vendors
- Researchers and others looking for detailed information on publishing outsourcing
Publishing houses will find this invaluable in understanding the capabilities of Indian service providers and selecting the best fit.
The report is based on secondary data as well as extensive interviews with key people at various publishing outsourcing companies in India. This report is an update of “Offshoring in the Publishing Vertical “, published by ValueNotes in May 2007.
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