September 2008: ValueNotes hosted an industry briefing in Madras to present the findings of its research report – Offshoring by US newspaper publishers. The event saw participation by senior executives from newspaper publishing service providers such as Affinity Express, Integra and Macmillan

The presentation began with an overview of the US newspaper market and the pressures faced by it such as spiralling costs, dwindling ad revenues and job cuts – all of which emphasized that offshoring was imminent. The presentation highlights:

• The structure of the US newspaper industry
• The types of publishers that offshore to India, and the key services outsourced / offshored by them
• An overview of the offshore service provider landscape
• The trends and future outlook of the newspaper offshoring industry and the offshore opportunity – with the consensus that there is a huge potential waiting to be tapped

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