Market Research Outsourcing (MRO): The India growth story

January 2008: ValueNotes hosted an industry briefing in Bombay to present the findings of its research report, Market Research Outsourcing (MRO): the India growth story. The presentation discussed the key trends in the market research industry, their impact on Indian MRO, and the challenges for players going forward.


Some of the highlights included:


  • The global market research landscape, value chain, estimates of the addressable offshore opportunity, and the global market research opportunity
  • An analysis of the Indian MRO landscape, which concluded that the pioneers in MRO services would lead the market in the future. Vendor groups were analysed in terms of their strengths and weaknesses.


The presentation concluded with the expected trends in the global and Indian market research industry and the challenges faced by MRO vendors.


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