The newspaper and magazine segments are the largest contributors in terms of revenues to the global publishing industry – contributing close to 52% of global publishing revenues. The newspaper and magazine publishers have already lost considerable revenues on account of dip in ad revenues. This is directly attributable to the global economic slowdown, which has led to decrease in consumer and corporate spending.

The past few months have been turbulent for both magazine and newspaper publishers. Considering the revenue pressures, is it prudent to assume increase in outsourcing? Will outsourcing be the answer? An insight into buyer sentiment will help us answer a few questions like:

  • What are the challenges faced by the industry and how has the industry changed in terms of perceived challenges?
  • What are the satisfaction levels with outsourced/offshored services?
  • What are the areas that still need improvement?
  • What is the buyer proclivity to outsource? Will smaller companies outsource more? The following chapters delve deeper into all these aspects.
  • How has the industry shaped up in terms of functional areas outsourced? For example, is there more demand for content (implying higher value services) or production (low value high volume services)?


Research Methodology
We broke down the 237 responses as per segments to generate this report. We further cross tabbed the education segment responses on the following:

  • Profile of the respondent
  • Size of company and
  • Geography

This break-down provided us with granularity on various aspects such as challenges faced, satisfaction levels, sourcing levels, cost savings, sourcing expectations, etc. This has helped us develop a comprehensive understanding of outsourcing sentiments within the segment.


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Table Of Contents

1. Foreword
2. Research Methodology
2.1 Who took the survey?
2.2 Respondent break-down by company’s employee strength
2.3 Respondent break-down by geography
2.4 Demography of buyer respondents – magazine & newspaper publishers
2.4.1 Respondents by geography
2.4.2 Respondents by company size – manpower
2.4.3 Respondents by company size – revenues
3. Why are these publishers in trouble?
3.1 The newspaper segment
3.2 The magazine segment
4. Understanding Challenges
4.1 What are the challenges faced by magazine & newspaper publishers?
4.1.1 Value addition and diversifying businesses
4.1.2 Lack of in-house capabilities not a challenge
4.1.3 Does geography impact the perception of “key challenge” ?
4.1.4 Does size impact the perception of “key challenge” ?
4.1.5 Challenge perception by profile
4.2 Can outsourcing mitigate challenges – which ones?
4.3 Understanding outsourcing sentiment
5. Cost Savings By Outsourcing
5.1.1 Cost savings – by geography
5.1.2 Cost savings – perceptions by profile
5.1.3 Vendor perceptions on cost savings
6. Satisfaction Levels and Expectations
6.1 Are buyers satisfied?
6.1.1 Satisfaction levels by geography
6.2 What are the improvement areas?
6.2.1 Areas requiring improvement – by company size
6.2.2 Areas requiring improvement – by geography
7. Will Outsourcing Grow?
7.1 Proclivity to outsource
7.2 Where will the growth from?
7.3 Which publishers (by size) will drive offshore growth?
7.3.1 Which geography will increase outsourcing, which will retard?
7.3.2 Where will increased sourcing come from?
7.4 Preferred sourcing destinations
7.5 Which services will be in demand?
8. Do these publishers think differently?
8.1 Difference in challenges faced: magazines vs. newspaper publishers
8.2 Is outsourcing a solution? : magazine vs. newspaper publishers
8.3 Do both segments share the same sentiment towards outsourcing?
8.4 Outsourcing proclivity: newspapers vs. magazine publishers
8.5 Satisfaction while outsourcing, does it differ between the two segments?
8.6 Which areas need improvement?
8.7 Does this mean that the cost savings are different?
8.8 Will outsourcing increase in both segments?
9. About ValueNotes
9.1 Research Publications
9.2 Recent Custom Projects

Table Of Exhibits

Exhibit 1: Break-down by stakeholder profile
Exhibit 2: Break-down by position in the industry
Exhibit 3: Respondent break-down by buyer profile – Total
Exhibit 4: Respondent break-down by company size (manpower) – Total
Exhibit 5: Respondent break-down by company size (revenues) – Total
Exhibit 6: Respondent break-down by geography – Total
Exhibit 7: Respondent break-down by segments – magazine & newspaper publishing
Exhibit 8: Respondent break-down by geography – magazine & newspaper publishers
Exhibit 9: Respondent break-down by company size (manpower) – magazine & newspaper publishers
Exhibit 10: Respondent break-down by company size (revenues) – magazine & newspaper publishers
Exhibit 11: The performance indicators – newspaper industry
Exhibit 12: Probable options for magazine and newspaper publishers
Exhibit 13: Perceived challenges – magazine & newspaper publishers
Exhibit 14: Key challenges – by geography
Exhibit 15: Perceived challenges – by size of publisher (employees)
Exhibit 16: Perceived challenges – by respondent profile
Exhibit 17: Can sourcing mitigate challenges?
Exhibit 18: Sentiment towards outsourcing – overall
Exhibit 19: Outsourcing sentiment – by profile
Exhibit 20: Outsourcing sentiment – by geography
Exhibit 21: Cost savings – Overall buyer perceptions
Exhibit 22: Cost savings – perceptions by size of company (revenues)
Exhibit 23: Cost savings – by geography
Exhibit 24: Cost savings – by profile
Exhibit 25: Cost savings – vendor perceptions
Exhibit 26: Overall satisfaction levels
Exhibit 27: Satisfaction levels – by geography
Exhibit 28: Satisfaction levels – by profile
Exhibit 29: Satisfaction levels – by company size
Exhibit 30: Improvement areas
Exhibit 31: Improvement areas – by company size
Exhibit 32: Improvement areas – by geography
Exhibit 33: Outsourcing proclivity among publishers
Exhibit 34: Growth will come from moderate to highly satisfied buyers
Exhibit 35: Outsourcing proclivity – by company size
Exhibit 36: Outsourcing proclivity – by geography
Exhibit 37: Outsourcing increase by >25% – by publisher location
Exhibit 38: Preferred outsourcing destinations
Exhibit 39: Preferred outsourcing destinations – as per buyer geography
Exhibit 40: Proclivity to outsource functional areas
Exhibit 41: Proclivity to outsource functional areas – by buyer geographies
Exhibit 42: Proclivity to outsource functional areas – by company size
Exhibit 43: Differences in challenges faced: newspaper vs. magazine publishers
Exhibit 44: Can outsourcing mitigate challenges?- newspaper vs. magazine publishers
Exhibit 45: Sentiment towards outsourcing – newspaper vs. magazine publishers
Exhibit 46: Outsourcing proclivity – newspaper vs. magazine publishers
Exhibit 47: Satisfaction levels – newspaper vs. magazine publishers
Exhibit 48: Improvement areas – newspaper vs. magazine publishers
Exhibit 49: Cost savings – newspaper vs. magazine publishers
Exhibit 50: Future of outsourcing – newspaper vs. magazine publishers

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