September 2005: ValueNotes made a presentation – titled Focus vs. Diversification: What’s your BPO strategy? – at the Singapore-India IT Forum. The event was part of the Global Entrepolis Summit, which included sessions about China, Korea, nanotechnology, and entrepreneurship.
One-stop shops – factory approac
Niche focus – specialized approach
Indian BPO companies need to define a strategy to determine how they should position themselves. They can either take the “Factory” approach or the “Specialist” approach, depending on factors such as their financial resources, and domain and customer knowledge.
The presentation explains how BPO companies can think strategically, and why they should be doing this. It lists the pros and cons of both business models and goes on to emphasize the importance of defining size, scale and specialization in a company’s strategy.