In recent times, corporations, educational institutions and governments have started re-examining the way training and education are imparted. e-learning has now become a crucial part of their strategy to deliver knowledge. But maintaining e-learning systems within the organization equals more costs. The solution? Outsource, and don’t look back – more international organizations, realizing cost advantages, are moving from dealing with local e-learning service providers to directly approaching Indian companies.

Revenues from the Indian e-learning offshoring industry stand at approximately USD 341 million at the end of calendar year 2008. While the economic recession will impact the growth in the industry for the next 6-8 quarters, the market will recoup and grow much faster, until 2012. Taking these factors into account, our estimates suggest that the e-learning offshoring industry will grow at a CAGR of 15% till 2012, though growth will be more subdued till 2010. ValueNotes estimates the market size to touch $603million by the end of calendar year 2012.

e-learning has several processes that can be outsourced, which we have grouped into the following buckets – content (development and repurposing), technology (tools to create, deliver and support content), and services (consulting and support services). Their current levels of offshoring and the opportunities for the future have been discussed in the report.

Today, the Indian e-learning outsourcing industry consists of both, third-party providers and offshore delivery centers of international e-learning providers and consulting firms. Apart from pure-play e-learning firms, companies from fields such as IT, BPO, publishing and domestic retail education have made a foray into the market, mostly in the last decade. Given the fragmented nature of the Indian industry, ValueNotes estimates that there are not more than 35 e-learning providers who have more than100 employees. There are well over a hundred other smaller providers in this space.

We have grouped the service providers in the Indian e-learning industry based on their service capabilities and maturity. Our analysis has thrown up 4 distinct clusters, including the market leaders – the pioneers. It is their movements that will determine the strategic direction for the rest of the players in the industry in the next 4 years.

The ValueNotes report, titled ‘e-learning Outsourcing 2009: Advantage India’, presents the competitive landscape of providers in the e-learning space in the country. It features in-depth insights and analysis, including the competitive standing of India as an outsourcing destination, the services being outsourced, the client markets, and providers and their strategies for the future. Key market trends are also discussed, in light of certain opportunities and challenges – including the implications of the global economic slowdown on the industry.

This report will help:

  •    Corporates and academic institutions who are looking to outsource / offshore their e-learning requirements
  •    e-learning providers to assess their competitive environment
  •    International providers looking for Indian partners
  •    Outsourcing consultants to evaluate and compare the offerings of Indian providers
  •    Researchers and academicians looking for detailed information on e-learning outsourcing

The report is based on secondary information as well as extensive interviews with a number of e-learning service providers in India.


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Table Of Contents

1. Executive Summary
2. Introduction
2.1       Definition
2.2       Key Components of e-learning
2.2.1   Content – key to learning
2.2.2   Technology – the enabler
2.2.3   Services – the value-add
2.3      Typical users of e-learning
2.3.1   Corporates – e-learning is an imperative
2.3.2   Education – widening the reach
2.3.3   Government – stimulus to public education
3.  Global e-learning Industry
3.1      The Global Market
3.1.1   Size of the global e-learning market
3.1.2   Stage in industry life cycle
3.1.3   Value chain analysis / value system
3.1.4   The corporate market
3.1.5   The education market
3.1.6   The government market
3.2      Leading International e-learning Service Providers
4.  e-learning Offshoring
4.1      Outsourcing / Offshoring of e-learning
4.1.1   Offshoring drivers
4.2      India as the Preferred Offshoring Destination
4.2.1  Reasons
4.2.2  Competition
5.  India’s Offshoring Industry
5.1      Evolution of the Indian e-learning Industry
5.2      Indian e-learning Offshoring Industry
5.3      Industry Maturity
5.3.1   Industry billing rates & margins
5.4      Service Provider Groups
5.5      User Segment Focus
5.6      Service Focus
5.7      Client Markets
5.7.1   Sector focus
5.8      Geographical Concentration in India
5.9      Offshore Centers
5.10    Competitive Positioning of Service Provider Groups
5.10.1 Pioneers continue to exploit their edge
5.10.2 Challengers – growing service maturity, but lacking scale
5.10.3 Contenders – poised for growth
5.10.4 Specialists – niche, but lack international focus
5.11    Nature of Competition
5.12    Key Industry Challenges
5.12.1 Workforce woes
5.12.2 Data security
5.12.3 Lack of industry regulation
5.13    Critical Success Factors
5.13.1 Front end capabilities
5.13.2 Access to skilled resources
5.13.3 Innovation in products, services and process
5.13.4 Cost optimization and operational efficiency
6.  Trends & Insights
6.1       Strategic Environment for the Global e-learning Market (PESTEL)
6.1.1    Political futures
6.1.2    Economic futures
6.1.3    Socio-cultural futures
6.1.4    Technological futures
6.1.5    Environmental futures
6.2       Revenue and Employment Growth Estimates
6.3       Trends and Strategies in the Indian Offshoring Market
6.3.1    Becoming ‘learning’ companies
6.3.2    Focusing on new regions for revenue generation
6.3.3    Client sector focus
6.3.4    Productizing for alternate revenue streams
6.3.5    New offerings to move up the value chain
6.3.6    Content solutions
6.3.7    Strategic partnerships/acquisitions – the clear way forward
7.  Research Methodology
7.1        Data collection
7.2        Data analysis
8.  About ValueNotes
8.1        Research publications
8.2        Recent custom projects

Table Of Exhibits

Exhibit 1: Components of e-learning
Exhibit 2: Varied estimates for global market size
Exhibit 3: Industry life cycle by country
Exhibit 4: The corporate market – value system
Exhibit 5: The education market – value system
Exhibit 6: Top 10 international (pure play) providers (FY07 revenues)
Exhibit 7: Contenders for a share of the e-learning offshoring pie
Exhibit 8: Explosive growth of companies post 2000
Exhibit 9: e-learning services classification
Exhibit 10: Billing rates
Exhibit 11: Margins
Exhibit 12: Service provider clusters by service origin
Exhibit 13: Service provider groups by service capability
Exhibit 14: User segment focus by group
Exhibit 15: Segment focus by service origin
Exhibit 16: Service provider capabilities
Exhibit 17: Focus by geography
Exhibit 18: Indian market focus
Exhibit 19: Sector focus by group
Exhibit 20: Geographical concentration in India
Exhibit 21: Offshore development centers
Exhibit 22: Challengers’ service offerings
Exhibit 23: Contenders’ service offerings
Exhibit 24: Specialists’ service offerings
Exhibit 25: Competitive rivalry
Exhibit 26: Steady revenue growth till 2012
Exhibit 27: Industry employee growth (as of end of CY08 & CY12)
Exhibit 28: Future client market focus

List of Company Profiles
Profile 1:  Adayana Learning Solutions
Profile 2:  Aptara Inc (e-learning business)
Profile 3:  Brainvisa Technologies
Profile 4:  DeloitteLearning (India)
Profile 5:  EI Design
Profile 6:  Excelsoft Technologies
Profile 7:  Genpact (e-learning business)
Profile 8:  Libra Interactive Learning
Profile 9:  Liqvid eLearning Services
Profile 10:  NIIT (Corporate Learning Solutions – e-learning)
Profile 11: Tata Interactive Systems
Profile 12: Upside Learning

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