Many companies undertake random need based competitive intelligence. While this is useful for meeting specific needs, it does not help make the organization as a whole proactive in its approach to competitive strategy.


To reap the full benefits of competitive intelligence with a high return on investment, organizations need to create competitive intelligence frameworks.


A competitive intelligence framework comprises of the identified needs of the organization and a structure and process for satisfying the needs. It brings together all the decision makers and functions in the organization to create a unified system for meeting the CI needs of the organization as a whole.


Having a CI framework institutionalizes competitive intelligence and enables the entire organization to participate in the competitive intelligence process.




ValueNotes assists companies in creating competitive intelligence frameworks.


Talk to our Competitive Intelligence Consultant: Call us on +91 20 66231700 or email us on


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