Many companies undertake random need based competitive intelligence. While this is useful for meeting specific needs, it does not help make the organization as a whole proactive in its approach to competitive strategy.
To reap the full benefits of competitive intelligence with a high return on investment, organizations need to create competitive intelligence frameworks.
A competitive intelligence framework comprises of the identified needs of the organization and a structure and process for satisfying the needs. It brings together all the decision makers and functions in the organization to create a unified system for meeting the CI needs of the organization as a whole.