ValueNotes Connect

Welcome to the October issue of ValueNotes Connect. We hope our readers in India had a happy and prosperous Dussehra.

In this edition, we discuss the scope for outsourcing in two sectors that are poles apart – the mining and the music industry – Sameer Murdeshwar explains why KPO service providers must consider the mining industry as their next big untapped opportunity; while Deepti Krishnan tells us how the music industry represents a potential clientele for analytics service providers. Haril Joshi presents a refreshing perspective on the recession-riddled market research industry.

Read our latest research reports on how the recession has affected KPO firms in India catering to the design & animation, market research and engineering services sectors.

We hope you enjoy reading our newsletter, and as always, we look forward to your comments.

Warm regards.

Market research in recession: Opportunity is knocking, are you listening?
– by Haril Joshi
The market is down, and everybody is holding off. Marketing plans, business plans and research projects are being put on hold. Everyone is either pessimistic or optimistic about the economic downturn, but very few are opportunistic. Haril tells us why this is the time to put plans into action, while everyone else is playing the waiting game.
Unearthing more value from outsourcing in the mining industry
– by Sameer Murudeshwar
The global mining industry has been facing major challenges over the past three years, but the factors affecting the industry are moving to a new level of extremity. Outsourcing traditional IT services and business processes help consolidate processes and save costs, but their ability to provide value beyond this is limited. This is where outsourcing knowledge driven services comes into the picture…
Beating the drum for music analytics
– by Deepti Krishnan
There is no industry where a consumer’s opinion matters more than in the music industry, where fans drive popularity and sales. Communication between artists and their fans happens primarily through social media channels. This makes the music industry a potential client for analytics service providers, who can track these discussions in real-time, and provide strategic data on artist popularity and influence.
Latest Research
Report: Design & Animation Industry: Operating margins attractive, but declining
Report: Business & Market Research Outsourcing: Revenue growth of pure-play providers almost at a standstill
Report: Engineering Services Outsourcing: Shareholder returns wiped out in 2011
Commissioned research
Some client problems we have solved:
Competitive intelligence study for a multinational packaging solutions firm
Market study on lighting in the horticulture sector
in India
Customer perception study to help a global engineering firm in new product development
Competitor benchmarking for an international farm equipment manufacturer
Opportunity assessment & competitive intelligence for a global bakery ingredient manufacturer
ValueNotes in the news
Business World: Future is here. Read the signals.
Outsource Magazine: Malaysia: Truly Asian
Business Standard: Operating margins declining in design & animation Industry
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