| Market research in recession: Opportunity is knocking, are you listening? |
| – by Haril Joshi |
|
 |
The market is down, and everybody is holding off. Marketing plans, business plans and research projects are being put on hold. Everyone is either pessimistic or optimistic about the economic downturn, but very few are opportunistic. Haril tells us why this is the time to put plans into action, while everyone else is playing the waiting game. |
| more>> |
|
|
| Unearthing more value from outsourcing in the mining industry |
| – by Sameer Murudeshwar |
|
 |
The global mining industry has been facing major challenges over the past three years, but the factors affecting the industry are moving to a new level of extremity. Outsourcing traditional IT services and business processes help consolidate processes and save costs, but their ability to provide value beyond this is limited. This is where outsourcing knowledge driven services comes into the picture… |
| more>> |
|
|
| Beating the drum for music analytics |
– by Deepti Krishnan
|
|
 |
There is no industry where a consumer’s opinion matters more than in the music industry, where fans drive popularity and sales. Communication between artists and their fans happens primarily through social media channels. This makes the music industry a potential client for analytics service providers, who can track these discussions in real-time, and provide strategic data on artist popularity and influence. |
| more>> |
|
|
|
|
 |
|
| • |
Report: Design & Animation Industry: Operating margins attractive, but declining |
|
| • |
Report: Business & Market Research Outsourcing: Revenue growth of pure-play providers almost at a standstill |
|
| • |
Report: Engineering Services Outsourcing: Shareholder returns wiped out in 2011 |
|
|
 |
|
| Some client problems we have solved: |
|
| • |
Competitive intelligence study for a multinational packaging solutions firm |
|
| • |
Market study on lighting in the horticulture sector
in India |
|
| • |
Customer perception study to help a global engineering firm in new product development |
|
| • |
Competitor benchmarking for an international farm equipment manufacturer |
|
| • |
Opportunity assessment & competitive intelligence for a global bakery ingredient manufacturer |
|
|
 |
|
| • |
Business World: Future is here. Read the signals. |
|
| • |
Outsource Magazine: Malaysia: Truly Asian |
|
| • |
Business Standard: Operating margins declining in design & animation Industry |
|
|
