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| Catching the pulse of the Indian pharma market |
| – by Sayli Vaidya |
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With global pharmaceutical markets registering sluggish growth, multinational companies have shifted their attention to emerging markets like India. Economic growth, increasing healthcare expenditure and an improved Intellectual Property framework have made India an attractive destination. Whichever strategy they adopt – organic or inorganic – the most important thing they need to do is to catch the pulse of Indian customers. |
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| EVs as the future of the automotive industry in India |
| – by Chintan Ghuntla |
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The past few years have been excellent for the automotive industry in India. However sales have started stagnating in the last couple of quarters as a result of rising fuel prices and pollution due to vehicular emissions. Both, the industry and consumers are looking for viable alternatives for personal mobility. In India, the Reva looks very promising. Electric vehicles on Indian roads are expected to be a common sight by as early as 2015. |
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| Building Indian roads: Not so gloomy anymore |
– by Jaslene Bawa
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Road infrastructure development in India is fraught with pitfalls such as land acquisition rules, lengthy and unhelpful procedures, and inadequate supervisory, managerial and financing constraints. However, over the past few years, a silver lining has emerged. The re-election of the government led to a number of initiatives undertaken to facilitate road development. The government set up the BK Chaturvedi Committee (BKCC) in 2009-10. |
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| Business process outsourcing – Skilling up! |
| – by Jui Narendran |
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If you were tracking the outsourcing industry, the news of the recent acquisitions (and some mergers), particularly those in the month of May, would have made your head spin! These M&As throw up an interesting trend, that of acquiring to enhance expertise and skills. The underlying rationale of acquiring new clients or adding headcount exists, but outsourcing companies are now acquiring skills – either in the service areas or in terms of verticals. |
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| Digital media in India – Entering the mainstream |
| – by Sameer Murdeshwar |
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Marketing in India is poised at a historic juncture where interactive digital media is slowly taking over from traditional mediums such as print, television and radio channels. Marketing professionals need to recognize this change and how they can leverage upon it to improve their business. This has led to leading corporates across India getting on the digital bandwagon by integrating “new media” elements in their traditional “old school” channels. |
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