ValueNotesConnect – July 2012

ValueNotes Connect

Welcome to the July issue of ValueNotes Connect.

In 2011, about 80% of the world’s population lived in areas with threats to water security. Sameer Murdeshwar’s recent article suggests smarter water management technologies and advanced analytics driven water management solutions will prove to be a boon for local governments and urban dwellers in the coming years.
Ashwin Susarla’s blog on the recent slump in the automobile industry outlines the causes alongside the strategies being implemented by organizations to keep their heads above water.
Is mystery shopping ethical? – Varsha Chitale presents both sides of this oft debated argument.
Recently, our client wanted to develop a competitive market strategy to improve its market reach. Read on to find out how ValueNotes helped this leading International farm equipment manufacturer enhance their market penetration.
We hope you enjoy our newsletter, and as always, we look forward to your comments.



Automobile industry slowdown: Pit stop or pit fall
– by Ashwin Susarla
In an industry where workers rarely get any breaks, GM India observed two non-productive days last month to address the sudden fall in demand. Overall sales of Volkswagen, another automobile giant, fell by 28% in the last 5 months. Though raw materials prices have fallen in the past one year, many factors have been playing spoilsport.
Outsourcing analytics solutions for increasingly thirsty cities
– by Sameer Murdeshwar
“Water, water, everywhere; Nor any drop to drink” from Coleridge’s famous poem was part of everyone’s curriculum in school, but it may soon become a harsh reality for today’s urban dwellers. With only 2.5% of the total volume of water available in freshwater form and increasing requirements for safe drinking water, city planners are facing a water crisis. Amid worries of decreasing water supply, outsourcing service providers such as IBM see a huge opportunity.
Ethics of mystery shopping
– by Varsha Chitale
Any businessman will tell you that knowing how your competitors sell their wares and at what prices is simply good business practice. But how do you get this information? Is it okay to do mystery shopping? Is it okay to waste a sales person’s time, if you have no intention of buying? A recent discussion on LinkedIn revealed opinions across the spectrum.
ValueNotes in the news
Financial Chronicle – Slowdown in the west triggers boom for LPOs
The Outsourcing – New mantra to increase marketing ROI
Global Services – Inside the world of numbers
Commissioned research
Market Intelligence on the state of application performance management in the Indian BFSI sector
Market study on the global marketing services BPO industry
Customer intelligence to analyze the usage patterns of an online information database
Partner identification for the rigid plastics packaging industry
India entry strategy and partner selection for a US-based job website
Case study
Recently, a leading International farm equipment manufacturer wanted to develop a competitive market strategy to improve its market reach. ValueNotes undertook intensive primary research to identify opportunities for the client. Based on our actionable intelligence, the client was able to devise a market strategy to improve their market reach and tap unmet opportunities.
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