ValueNotes Connect

Welcome to the February issue of ValueNotes Connect.

In January this year at Davos, Christine Lagarde – IMF’s managing director – summed it up aptly… “We stopped the collapse, we should avoid the relapse and it’s not time to relax.” Today, as global and local economies struggle to grow, traditional sales and marketing strategies are proving less and less effective. As Arun Jethmalani rightly points out in his blog, customer retention can do more for your top-line and bottom-line than traditional sales efforts.

Aniket Pargaonkar tells us about the risks involved when companies conduct voice of customer studies in-house. And Anubhuti Sinha demonstrates with real-life examples how global corporations have benefited from listening to their customers.

Read our case studies on how our voice of customer research helped our clients –
– Fortune 100 company taps $80 million opportunity in India
– Engineering company develops high-value revenue stream

Are you listening to your customers? Do answer the questions in our survey; and we will share with you a summary of our survey findings.

We hope you enjoy reading our newsletter, and as always, we look forward to your comments.

Warm regards.

Why structured “Voice of Customer” studies help in customer retention
– by Arun Jethmalani
Today, as global and local economies struggle to grow, traditional sales and marketing strategies are proving less and less effective. Companies are less motivated to take on new vendors or try new services, decision-making is agonizingly slow, and pricing is cut-throat. Research has shown that customer retention can do more for your top-line and bottom-line than traditional sales efforts.
more>>
Perils of conducting a ‘Voice of Customer’ study in-house
– by Aniket Pargaonkar
Unfortunately most organizations look at VoC studies as an additional expense or an ISO requirement. When done in-house, many struggle to get unbiased responses. Do firms want to listen to their customers to merely validate their pre-determined beliefs? Or do they want it to feed into their sales, marketing, and service strategies…or even complement their R&D initiatives?
more>>
Listen to customers and reach closer to your business goals
– by Anubhuti Sinha
In 2004, Intel used a VoC study for a new product innovation. The result: two years later, the company launched the 3rd generation Intel Core v-Pro microprocessor. This microprocessor was built keeping in mind businesses’ unmet needs. The v-Pro became the fastest selling product in Intel’s history, with revenues in excess of USD 1 billion.
more>>
Amity Competitive Intelligence Conference- 2013
Voice of Customer Questionnaire
Case studies
VoC study enables Fortune 100 company tap $80 million opportunity in India
VoC enables engineering company develop high-value revenue stream
Commissioned research
Some client problems we have solved:
VoC study to determine desired features of an automotive/engineering firm’s product
Customer need assessment for industrial security systems
Opportunity assessment for maintenance services in process industries
Customer satisfaction survey for lighting control gears for a German client
Opportunity assessment in community-based water filtration systems
ValueNotes in the news
PrintWeek India: E-publishing: the right foot forward?
St Louis Post-Dispatch: Law schools should offer an ‘O’Wendell’
BusinessWorld: Building a green home
Do get in touch with us on email – research@valuenotes.co.in
Or leave us a message using our online form
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