ValueNotesConnect – February 2013
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Welcome to the February issue of ValueNotes Connect. In January this year at Davos, Christine Lagarde – IMF’s managing director – summed it up aptly… “We stopped the collapse, we should avoid the relapse and it’s not time to relax.” Today, as global and local economies struggle to grow, traditional sales and marketing strategies are proving less and less effective. As Arun Jethmalani rightly points out in his blog, customer retention can do more for your top-line and bottom-line than traditional sales efforts. Aniket Pargaonkar tells us about the risks involved when companies conduct voice of customer studies in-house. And Anubhuti Sinha demonstrates with real-life examples how global corporations have benefited from listening to their customers. Read our case studies on how our voice of customer research helped our clients – Are you listening to your customers? Do answer the questions in our survey; and we will share with you a summary of our survey findings. We hope you enjoy reading our newsletter, and as always, we look forward to your comments. Warm regards. |
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