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ValueNotes Connect

Welcome to the August issue of ValueNotes Connect.

With the economic slowdown affecting businesses globally, this edition of ValueNotes Connect features different takes on what that means to us, as individuals, our businesses and our economy.

In his latest blog, Arun Jethmalani lashes out at India’s policy-makers for their inaction and complacence. Varsha Chitale blogs about soaring topple rates being an indicator for businesses to gather and effectively use competitive intelligence.

41% of businesses are keen to cut down their marketing budgets in traditional media such as radio, television and print. Tejaswee Shrestha outlines an emerging trend in outsourcing marketing functions and anticipates the service provider landscape to become more competitive. Haril Joshi explores the black, white and grey areas of market research – what to believe and what not to.

Do read on to find out how ValueNotes helped a USD 15 billion global technology leader fine-tune its competitive intelligence framework for India.

We hope you enjoy reading our newsletter, and as always, we look forward to your comments.

Warm regards.
India – Policy Paralysis or Malevolent Mismanagement
– by Arun Jethmalani
A large part of the economic mess we’re in has been ascribed to the inability of the government to pass important bills, a “policy paralysis”. All the confusion, excessive bureaucracy and arbitrariness help the government and political machinery make more money and buy more votes. Who cares about the country or the economy?
more>>
Breaching the final barrier of outsourcing – Marketing KPO

– by Tejaswee Shrestha
KPO-mktg A famous quote from a Clint Eastwood movie – “There are two kinds of people in the world, my friend: Those with a rope around the neck, and the people who have the job of doing the cutting” – reminds me that it’s always the industry that has a rope around their neck, and the research firm that does the cutting. The industry is fine till the research hits the bull’s eye. The day research misses a shot, the whole industry goes berserk….
more>>
The good, the bad and the ugly of market research in India
– by Haril Joshi
A famous quote from a Clint Eastwood movie – “There are two kinds of people in the world, my friend: Those with a rope around the neck, and the people who have the job of doing the cutting” – reminds me that it’s always the industry that has a rope around their neck, and the research firm that does the cutting. The industry is fine till the research hits the bull’s eye. The day research misses a shot, the whole industry goes berserk….
more>>
Lest you topple…
– by Varsha Chitale
topple Maintaining a competitive advantage is a top objective of leading companies, and gaining it is on the minds of those not yet among the leaders. Topple rate is a measure that a McKinsey consultant devised in 2007 which measures the rate at which companies lose their leadership position or switch ranks. A recent study published by Deloitte, reports that between 1965 and 2010, the topple rates of US companies with turnovers of greater than $100million rose by 40%!
more>>
Free downloads
• White Paper: The Outsourcing Imperative for Publishers
Commissioned research
• Competitor benchmarking for a leading international farm equipment manufacturer
• Market study on the global marketing services BPO industry
• Competitive intelligence on the distributed energy sector
• Partner identification for the rigid plastics packaging industry
• Market intelligence on the magazine publishing segment
• Market study on the global insurance BPO industry
• Competitive intelligence for a leading international elevator brand
News
• Outsource Magazine: Can little Sri Lanka compete on the global BPO stage?
• CIOL: North India Blackout: Waking up powerless
• Financial Express:Retire rich: Planning for women
Case study
• ValueNotes helped a USD 15 billion global technology leader fine-tune their CI framework for India by designing and conducting a two-day workshop for their sales and marketing team. The client was then able to set-up a robust framework and make CI a part of their ongoing processes.
Products
Publishing Outsourcing
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