ValueNotesConnect – April 2012

ValueNotes Connect
Welcome to the April issue of ValueNotes Connect.

Our Competitive Intelligence (CI) practice has been extremely active these last few months with ‘Social media for Competitive Intelligence’ being the latest in our series of successful webinars.

Our analyst, Deepti Krishnan, illustrates how web analytics can be used to measure the RoI on social media marketing for two IT outsourcing giants. In another article, she outlines the recent outsourcing trends among large Australian banks. Join Ashwin Susarla as he explores the potential of renewable energy in India in his recent blog. In our latest white paper, our CI expert, Varsha Chitale, explains why the old ‘everything for everybody’ adage needs to be changed to make CI dissemination in an organization more meaningful.

ValueNotes will be releasing a series of reports this year to examine the most sought after KPO segments and the leading service providers within them. Make your voice heard by participating in our Annual KPO Service Provider Survey – 2012.

We hope you enjoy reading our newsletter, and as always, we look forward to your comments.

Warm regards.

Accenture v/s Cognizant Infographic reveals the Twitter truth
– by Deepti Krishnan
Every marketer worth his salt knows that social media marketing is a must. The latest buzz word in the sphere is return on investment (RoI). How can you calculate the RoI of your marketing campaign? Our social media expert takes up the example of Accenture and Cognizant, and using data from their twitter accounts illustrates the use of web analytics to calculate the RoI.
Winds of change
– by Ashwin Susarla
The nuclear disaster in Fukushima caused many nations to reconsider their energy policies which contributed to nuclear project plans in India to suddenly becoming comatose. Now, renewable energy companies will without a doubt have to make a larger contribution to meet the country’s future energy requirements. With the government opening up the market to foreign players, India is fast becoming a battleground for global giants in the wind energy industry.
Australian banks prefer mature model for BPO
– by Deepti Krishnan
As the credit market slows, Australian banks are under pressure to maintain profits. Westpac and ANZ, two of Australia’s biggest banks, are already on the outsourcing path. This could lead to the field opening up for other BPO service providers. In this article, we take a look at the outsourcing models favoured by banks.
Are you harming your company by giving your boss (only) what he “wants”?
– by Varsha Chitale
History suggests that bosses don’t always know best. They may miss what the data is saying to them for several reasons. That’s why a CI analyst may be doing the organisation harm by not giving the bosses what they “need”, irrespective of the whether they “want” it.
Free downloads
White Paper: Competitor profiling – Many needs behind the need
CI webinar: Social media for competitive intelligence
Commissioned research
Some client problems we have solved:
News monitoring of the telecom industry for a handset components manufacturer
Opportunity assessment study of the museum sector in China
Market intelligence on the impact of the sovereign debt crisis
Opportunity assessment study of the
Indian brewery market
Survey of leadership traits among CEOs
Partner identification for the rigid plastics packaging industry
ValueNotes in the news
Hindu Business Line: Invest differently, woman
Business Standard: Anna and the butterfly of the coal fields
Outlook Money: Slash your tax bill
The Annual KPO Service Provider Survey
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