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Welcome to the October issue of ValueNotes Connect.
Competitor profiles are possibly the most frequently produced output by businesses. They’re one of those things that are done because we’ve always done them. Some experts have questioned the very need for creating competitor profiles. There is certainly some merit in the argument that a mere compilation of information that is easily available on the Internet, is of little use. And since different users of competitor profiles (and analysis) within the organisation have distinct needs, creating a common output for all of them is of little value.
So should the idea of creating them at all be trashed?
The reality is that companies need competitive intelligence to mitigate business risks. Theoretically, companies need not be surprised by any business event at all. All events are predictable, if you look out for advance signals. In fact, it may be argued that there are really very few external events that are entirely unanticipated. Early warnings signalling business risks are almost always out there – it is just a matter of being able to see them.
Do read our white paper titled Competitor profiling: Many needs behind the need.
As always, we hope you enjoy reading our newsletter, and we look forward to your comments.
Best regards.
Should you trash competitor profiles?
by Varsha Chitale
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Competitor profiles is possibly the most frequently produced competitive intelligence output. But it is also perhaps one that is least critically evaluated. It is one of those things that are done because we have always done them; it never occurs to us to question why. Some CI gurus have questioned the very need for creating competitor profiles. There is certainly some merit in the argument that mere compilation of information that is easily available on the Internet, is of little use. It is the analysis and recommendations that are valuable to an organisation. |
Surprised by surprise?
by Varsha Chitale
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Doing business is getting riskier. Knowing that their environment has more variables, it is logical that companies take actions to mitigate risks. In this case, the action is to keep track of all the changes that impact them, and factor those into their own plans. In short, companies need competitive intelligence to mitigate business risks. Theoretically, companies need not be surprised by any business event at all. All events are predictable, if you look out for advance signals. |
- White paper: Competitor profiling: Many needs behind the need
Some client problems we have solved:
- Competitor profiles of global packaging company operations in Asia
- Profiles of global specialty chemicals companies
- Due diligence study to benchmark competitors in the virtual card industry
- Study on e-commerce business models in the FMCG sector
- Experience pyramid for IT firms
- Competitor intelligence of companies offering embedded systems to the auto industry
- Competitor analysis of the building automation solutions sector
- Competitive intelligence for disposable insulin pens in India
| Do get in touch with us on email – research@valuenotes.co.in Or leave us a message using our online form |
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