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| “It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change” – Darwin
With Tier I cities reaching saturation levels, Tier II and III cities are fast becoming the future of expansion activities for Indian businesses. Does your research support the marketing strategy that you will need to take advantage of this change? This month we explain how you can leverage opportunitiesin Tier II and III cities, and what changes your business development model will require to tap into them. Certain industries like IT, manufacturing and healthcare have already begun looking for growth in these cities. In fact, Apollo Hospitals recently revealed that their focus is on these areas for future expansion, and that they expect 30% of their revenue to come from here in the next few years. Government initiatives to encourage investment in Tier II and III cities ensure adequate opportunity – we tell you how this benefitsthe healthcare sector. We’d also like to tell you about our upcoming training workshop on the 23rd of November – Numbers can talk! – Using financial statements for competitive intelligence (CI). We hope you enjoy reading our newsletter, and as always, we look forward to your comments. Warm regards. |
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