Globally, organisations have been off-shoring their market research needs for a while now. It all began with the large companies leading the way, but recent studies confirm that small and mid-sized firms are fast following suit. Some of these offshore research partnerships last for years; others come to a grinding halt barely after they’ve begun.

So what does it take to make sure that your offshore research partnership is in good hands? You can have a watertight SLA, a well-defined workflow, processes for feedback and escalation, guidelines for communication, and so on. But at the end of the day, as Varsha Chitale points out, it is people who create effective relationships… or destroy them.

There are a large number of firms offering market intelligence services across offshore destinations like India (which is the most favoured one), Malaysia, Philippines and several others. Varsha tells us how we can ensure that we select the right offshore research partner.

As always, we hope you enjoy reading our newsletter, and we look forward to your comments.

Best regards.

PS: You might be interested in reading these as well…
– Why do companies offshore business research?
– Our research support service offering
– Learning to manage research partnerships