ValueNotes Connect
Welcome to the May issue of ValueNotes Connect.

This month saw one of Indian politics’ most decisive election victories. These elections showed a major shift not only in the way our nation voted, but also in the way that parties campaigned. The use of technology transformed the 2014 Indian elections, providing the BJP with an enormous competitive advantage. Their landslide win has brought with it a multitude of expectations, with speculation rife about which sectors and companies will benefit from Modinomics. Corporate India is expecting major investments in manufacturing and infrastructure.

Overall, with businesses in India still struggling with red tape, a clearer and fairer system is hoped for. New economic reforms, development and sustainable growth are what the country is looking forward to. On that note we bring you two critical factors which will help strengthen your position in India’s unorganized market –
This month we talk about how businesses can address the complexities in the Indian market –
– India’s poor infrastructure is an obstacle between products and consumers. Arun Jethmalani blogs about how this makes distribution one of the most critical competitive advantages a company can have.
– Varsha Chitale tells us about the importance of ‘localization’ (creating a product specifically to suit local markets). The Indian market has come to expect a high degree of localization and this has become a must for companies to succeed here.

We hope you enjoy reading our newsletter, and as always, we look forward to your comments.

Best regards.

The distribution advantage in Indian markets
by Arun Jethmalani
The distribution advantage in Indian markets Competitive advantage stems from multiple sources. It could be brand, technology or patents, a natural monopoly, access to rare (or cheap) resources or a combination of several factors. While brand, patents and such like corner much attention – in a market like India, distribution is one of the most critical competitive advantages (or barriers).
Customer intelligence for successful localization
by Varsha Chitale
Customer intelligence for successful localization With increased globalization, localization has become a buzz word in India. When the Indian market was opened to foreign companies, they initially simply imported and sold their existing products. Eventually companies realised the need for ‘localization’ in the Indian markets, and those that have actually created products to suit local needs have had the most success in the country.
How technology is transforming Indian elections
by Arun Jethmalani
How technology is transforming Indian elections Today’s buzzwords are mobility, big data, analytics, social media, and digital. These technologies are expected to drive the future competitiveness of corporations. But the application of such technologies goes far beyond the business world – India’s general election 2014 is the latest example of how today’s technologies can provide enormous competitive advantage.
knowledge center
  • Short Industry Report: Packaged bottled water market in India, 2013-18
  • Case study: ValueNotes helps a global air-conditioner manufacturer tap INR 2200 cr market in tier 2 & 3 Indian cities
Commissioned research
Some client problems we have solved:
  • Sales & distribution strategies of FMCG companies in India
  • Supply chain analysis in agriculture & dairy
  • Market assessment & partner selection study for a roof tile manufacturer
  • Customer intelligence study for a microbrewery
  • Customer need assessment for industrial security systems
  • Voice of customer study to determine desired features of a new product
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