This month saw one of Indian politics’ most decisive election victories. These elections showed a major shift not only in the way our nation voted, but also in the way that parties campaigned. The use of technology transformed the 2014 Indian elections, providing the BJP with an enormous competitive advantage. Their landslide win has brought with it a multitude of expectations, with speculation rife about which sectors and companies will benefit from Modinomics. Corporate India is expecting major investments in manufacturing and infrastructure.

Overall, with businesses in India still struggling with red tape, a clearer and fairer system is hoped for. New economic reforms, development and sustainable growth are what the country is looking forward to. On that note we bring you two critical factors which will help strengthen your position in India’s unorganized market –
This month we talk about how businesses can address the complexities in the Indian market –
– India’s poor infrastructure is an obstacle between products and consumers. Arun Jethmalani blogs about how this makes distribution one of the most critical competitive advantages a company can have.
– Varsha Chitale tells us about the importance of ‘localization’ (creating a product specifically to suit local markets). The Indian market has come to expect a high degree of localization and this has become a must for companies to succeed here.

We hope you enjoy reading our newsletter, and as always, we look forward to your comments.

Best regards.