Competitive intelligence has become a critical function across organisations, particularly in today’s survival-of-the-fittest environment. We all agree on the value that CI offers, but it ceases to be of any worth if it doesn’t feed into a firm’s strategic business decision-making. CI isn’t just a google search or a spreadsheet; it is about how you analyze this information to provide actionable insights. It’s about generating a substantial return on the investment you make into competitive intelligence.

Varsha Chitale tells us why a systematic monitoring of all the relevant developments in a company’s ecosystem is an essential part of competitive intelligence. She also hosted a presentation to demonstrate how to maximize the ROI on CI by selecting the right combination of primary and secondary research.

Often, competitive intelligence is gathered independently by multiple functions within an organisation. Seldom are these nuggets of useful information pooled together in a common place making it accessible to all the users. This is precisely what a competitive intelligence framework does. Read how ValueNotes helped a $15 billion firm set up a robust framework to make CI a part of their regular business review process.

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Best regards.