The Indian automotive industry is expected to see substantial growth in the next decade, despite near-term concerns. With a vehicular penetration of only 15 cars per thousand persons, the country is one of the most promising auto markets in the world. While the luxury car segment is miniscule when compared to the global average, some analysts believe that the country’s enormous individual wealth will make India a top-3 luxury car market in the next five years. Poulomi Daam tells us how intense competition, costly imports and price sensitive customers are driving even high-end auto makers to indigenize their sourcing.

Another segment set to benefit from India’s promising auto sector is the electronics segment. In a piece titled Indian cars are getting smarter, Rohan Shevate details how demand for infotainment, and safer, greener, and more fuel efficient vehicles is driving technological innovation and new product development by OEMs.

Globalization has changed the way businesses operate on a global and local level. How well they localize their marketing strategy and products – whether B2B or B2C – will determine how successful they will be in a local market. Varsha Chitale tells us about the importance of ‘localization’, particularly in an emerging market like India.

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