When making a decision today, businesses have access to much more data and choices than they did a few years ago. How can they use this to their advantage and make the right business decision?

Today, it is next to impossible to ignore big data and analytics. The two together can have an amazing impact on customer acquisition and retention, growth and profitability. Amidst all the hype, Arun Jethmalani wonders whether it is simply about crunching data, or delivering insight.

Making a “choice” is a difficult decision for all businesses – whether it’s about choosing an appropriate location for your manufacturing plant, or selecting the most suitable service provider. Business executives ponder over the pros and cons of the options available to them. Varsha Chitale tells us how using a rating methodologycan help overcome indecision.

On another note, our team has published two new industry research reports – on industrial compressors and heat-and-eat foods.

We hope you enjoy reading our newsletter, and as always, we look forward to your comments.

Best regards.