ValueNotes Connect

Welcome to the January issue of ValueNotes Connect. We hope 2020 has started off on a good note.

Not too long ago, the media was abuzz with stories about data being the new oil. And for a while now, it’s been around big data and analytics.

A lot of money is being spent by businesses on data collection and technology. The impression is that AI and machine learning algorithms will magically crunch the data and solve all our problems. Sadly, this is like trying to catch a tiger by the tail. Before worrying about data collection and technology, we need to think about the business problems we’re trying to solve.

And then there’s the question about the quality of data… Take the case of a win-loss analysis. Very few (if any) organizations will admit they don’t conduct this analysis. Since every CRM has a field for “Reasons for loss”, it is easy enough to analyse. Any analysis is only as good as the data that is available. A majority of organizations don’t take cognizance of the quality of data in their CRMs. This is the biggest reason for failing to get actionable insights.

And finally, do have a look at our white paper based on a survey of senior decision-makers to find out if they really knew what their customers thought of their products and services.

As always, we hope you enjoy reading our newsletter, and we look forward to your comments.

Best regards.

Leveraging Data: Mindset comes before technology

by Arun Jethmalani

Given the incessant noise around big data and analytics, businesses are scrambling to board the train. And a lot of money is being spent on data collection and technology. The impression is that AI and machine learning algorithms will magically crunch the data and solve all our problems. Sadly, this is like trying to catch a tiger by the tail. Before worrying about data collection and technology, we need to think about the business problems we’re trying to solve.

more>>

Win Loss is not CRM analysis

by Arun Jethmalani

Very few (if any) organizations will admit they don’t conduct win-loss analysis. After all, this is now deemed integral to every sales process. Since every CRM has a field for “Reasons for loss”, it is easy enough to analyze. Any analysis is only as good as the data that is available. Yet, majority of organizations don’t take cognizance of the quality of data in their CRMs. This is the biggest reason for failing to get actionable insights.

more>>

Insights

  • White paper: Voice of Customer – Leveraging customer inputs to accelerate business objectives

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Some client problems we have solved:

  • Market study for predictive analytics in asset management
  • In-store analytics helps a retailer improve their customer churn
  • Online content benchmarking for a global consulting & technology firm
  • Customer satisfaction survey for a manufacturer of industrial components and system solutions
  • Customer perception study of the direct-to-home (DTH) industry in India
  • Win-loss analysis helped the client re-orient their sales & marketing strategy
Do get in touch with us on email – research@valuenotes.co.in
Or leave us a message using our online form
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