ValueNotes Connect
Welcome to the February issue of ValueNotes Connect.“We are changing the world with technology.” – Bill Gates

We live today in an era that is often called the ‘Digital Revolution’. We are the ‘Mobile Generation’.
With technology progressing rapidly every day, the impact it has on our lives and our businesses is plain to see –

This month, Nitin Patkar tells us how mobile technology is revolutionising the way competitive intelligence is gathered in the FMCG industry, which in turn is aiding key players in the FMCG industry to increase their sales, marketing and distribution.

Continuing our focus on the FMCG industry, our case study discusses how companies within the sector are using competitor intelligence to align their go-to-market strategies to expand their product lines and increase sales.

We hope you enjoy reading our newsletter, and as always, we look forward to your comments.

Best regards.

Mobile technology is revolutionizing competitive intelligence in FMCG sales & distribution
by Nitin Patkar
Mobile technology is revolutionizing competitive intelligence Mobile technology has changed millions of lives, making not only day-to-day living, but also doing business, easier. They affect every aspect of human life, and research is definitely one of them – mobile technology and smart phones today are changing how competitive intelligence (CI) on sales and distribution is done in the FMCG sector…
ValueNotes competitive benchmarking helps a leading FMCG firm streamline their go-to-market strategy
by Tejaswee Shrestha
FMCG firm streamline In the past few years, FMCG companies in India have been continuously expanding their product lines and changing their sales and distribution strategies. Here’s how we helped a leading FMCG firm in India formulate a proactive go-to-market strategy to win against their key peers, by studying the sales and distribution models of their peers.
Client recognition“You guys did a fantastic job in taking out what we needed, and putting them in an easy-to-read and very professional-looking format. This was the first time we worked together…I felt this was a solid start of a very good partnership…and I look forward to working with you all for more projects in the near future.”

– VP, Technology solutions firm, USA

Commissioned research
Some client problems we have solved:
Supply chain analysis in agriculture and dairy
Market size of the non-alcoholic beverage market in India
Market opportunity assessment of processed foods in India
Opportunity assessment study of the Indian brewery market
Opportunity assessment study for a premium ice cream parlour
Market opportunity study for a food-testing equipment manufacturer
Competitor landscape of the cigarette market in India
ValueNotes in the news
Outsourcing magazine: India – Growth of non-voice services
Electrical India: India’s Switchgear & Control Gear Industry to grow at a 10% CAGR till 2017
NuFFooDS Spectrum: India’s cold chain industry doubles by 2017
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