ValueNotes Connect
Welcome to the December issue of ValueNotes Connect.

We’ve heard this in good times and bad – India’s healthcare sector is recession-proof. There is enough evidence to support this fact… According to the WHO, the country has the second highest number of diabetics in the world (several more remain undiagnosed). One in four Indians are at risk of dying from a non-communicable disease before they reach the age of 70. The sheer size of un-met demand means that double-digit growth will continue in India’s healthcare sector for at least a decade, if not more. In a recent blog, ValueNotes has highlighted the Seven key trends that will drive the hospital sector.

The changing face of the hospital sector will have a significant impact on what healthcare (medical equipment, medical devices, pharmaceutical) companies need to do to address this market. Much of the growth will take place in Tier 2 and Tier 3 cities, which creates logistical and distribution challenges for healthcare companies. Another blog talks about how to reach rural markets.

ValueNotes has worked with several leading healthcare companies in segmenting their hospital customers more effectively, and understanding their changing needs. Take a look at our case study on how a structured “Voice of Customer” study helped our client develop a strategy to increase their market share in the hospitals segment.

As always, we hope you enjoy reading our newsletter. Season’s greetings and best wishes for the new year to all our readers

Best regards.

Seven key trends driving India’s hospital sector
by Arun Jethmalani
medical-equipment India’s healthcare and hospital sector appears immune to recessionary trends. Growth in recent years has averaged 14-15%, even as other parts of the economy have struggled. ValueNotes believes that double-digit growth will continue for at least a decade, if not more, driven by the shortage of hospital & healthcare capacity…
Distribution challenges for medical equipment & devices in India
by Varsha Chitale
medical-equipment India has a huge unmet demand for healthcare and consequently for medical devices and equipment. Most global companies are either already selling products in India or are planning to enter the market. However, setting up a distribution network for selling in India is no mean task.
Healthcare equipment – reaching rural markets in India
by Varsha Chitale
Brand perception Most medical device suppliers are primarily focussed on metro and tier I markets in India. The tier II & III cities, which constitute around half the total market, remain largely under penetrated. Suppliers are finding that markets in semi urban and rural areas are quite different from the large cities. Their remote locations throw up logistical challenges for distribution as well as after sales service.

  • Case study – Voice of customer helps client develop a strategy to increase their market share in the hospitals segment
Commissioned research
Some client problems we have solved:
  • Patient perception study towards rheumatoid arthritis
  • Market monitoring and industry update service on the healthcare sector
  • Market sizing & voice of customer study for the Indian healthcare furniture industry
  • Market assessment for IV Lines & catheters in Russia, Turkey & Poland
  • Opportunity assessment for radiotherapy devices in India
  • Opportunity Assessment for orthopaedic implants & prosthetics
  • Financial health of private hospitals in India
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