We’ve heard this in good times and bad – India’s healthcare sector is recession-proof. There is enough evidence to support this fact… According to the WHO, the country has the second highest number of diabetics in the world (several more remain undiagnosed). One in four Indians are at risk of dying from a non-communicable disease before they reach the age of 70. The sheer size of un-met demand means that double-digit growth will continue in India’s healthcare sector for at least a decade, if not more. In a recent blog, ValueNotes has highlighted the Seven key trends that will drive the hospital sector.

The changing face of the hospital sector will have a significant impact on what healthcare (medical equipment, medical devices, pharmaceutical) companies need to do to address this market. Much of the growth will take place in Tier 2 and Tier 3 cities, which creates logistical and distribution challenges for healthcare companies. Another blog talks about how to reach rural markets.

ValueNotes has worked with several leading healthcare companies in segmenting their hospital customers more effectively, and understanding their changing needs. Take a look at our case study on how a structured “Voice of Customer” study helped our client develop a strategy to increase their market share in the hospitals segment.

As always, we hope you enjoy reading our newsletter. Season’s greetings and best wishes for the new year to all our readers

Best regards.