India is vulnerable… The rupee hit a record low against the dollar, and continues to struggle. The financial markets had one of its most turbulent days in many years. Revenues are slowing, meeting the fiscal deficit target will be difficult, and consumer price inflation continues to hover around 10%. Growth has slowed to 5%, half the rate seen during the boom. RBI has restricted foreign exchange outflows by resident Indians and the US is scaling back quantitative easing.

As we wait for the government and central bank to find the right answers, what can corporate India do to ride these turbulent times?

– Are you tracking your competitors effectively? What about all the information that is out there, and not getting recorded? Varsha Chitale tells us how news monitoring, an undervalued tool, can help you keep the bigger picture in eternal focus.
– India’s unorganized sector cannot be ignored… it contributes to more than 50% of the country’s GDP and employs 90% of the total workforce. Any market research that doesn’t account for this sector is inaccurate. In his blog, Rohan Shevate tells us how to tackle the difficulties of doing research in this sector.
– A company’s sales team has long been accepted as a key source of collecting and analyzing market intelligence. They work with customers every day, so who could be better for the job? But are they really qualified for this? Rohan Jain tells us why not.

We hope you enjoy reading our newsletter, and as always, we look forward to your comments.

Warm regards.