ValueNotes Connect
Welcome to the April issue of ValueNotes Connect.

It’s that time of year again, when businesses are busy finalising their strategy for the financial year. You’re probably in the midst of allocating budgets, setting goals, defining your strategy, and more.

In the meantime, India is focused on its elections. We all have big expectations from the next government. A recent Deloitte survey stated that while two-thirds of the CFO’s they interviewed were optimistic about the future state of India’s economy, their key concerns continue to be inflation, the rupee depreciation, and the less than stellar reform scenario.

To steer through the uncertainty of what lies ahead, business strategies this year have a renewed focus on revenue growth. A big part of this can be achieved by focusing on sales and customers –

– It is a proven fact that customer retention can do more for your top-line and bottom-line than traditional sales efforts. Arun Jethmalani blogs about the need to focus on customer retention, and how voice of customer studies can help with this
– Varsha Chitale tells us how you can refine your strategy and protect your market share through competitor profiling

In the run up to the election results, Arun Jethmalani too tackles the question that everyone is asking – what impact will the Indian elections have?

We hope you enjoy reading our newsletter, and as always, we look forward to your comments.

Best regards.

Why structured “Voice of Customer” studies help in customer retention
– by Arun Jethmalani
Why structured “Voice of Customer” studies help in customer retention Did you know that it costs 6-7 times more to acquire a new customer than retain an existing one? Research has shown that customer retention can do more for your top-line and bottom-line than traditional sales efforts. Customer retention should be an important part of any company’s strategy. This blog talks about how VOC studies can help your business with customer retention.
more>>
Track your competitors – Close the stable door before the horse bolts
– by Varsha Chitale
Track your competitors - Close the stable door before the horse bolts Most businesses are aware of the strategies of their existing competitors to some extent. But what do you do when a new entrant is threatening to take a bite out of your market share? The key is proactive action, and it is not possible to be proactive without continuously monitoring and tracking what your competitors are doing.
more>>
Will the Indian elections have an impact on outsourcing?
– by Arun Jethmalani
Will the Indian elections have an impact on outsourcing? For many of us in India, Election 2014 appears qualitatively different from previous elections. First, this election has morphed into a Presidential-style contest, shifting focus from parties to leaders. And of course, the noise levels are higher and much more money is being spent to generate the noise. There are several fundamental changes. But will anything change?
more>>
knowledge center
Whitepaper: Voice of Customer – Leveraging Customer Inputs to Accelerate Business Objectives
Whitepaper: Competitor profiling – Many needs behind the need
Research Report: Board Effectiveness 2013-14 Corporate governance practices
Commissioned research
Some client problems we have solved:
Customer satisfaction study for a German lighting manufacturer
Brand perception study for an asset management company
Voice of customer study for an Indian paper mill
Product launch intelligence for a US pharma company
Competitive intelligence on India R&D centres of global IT companies
ValueNotes in the news
Outsource Magazine: Will the Indian elections have an impact upon outsourcing?
RIND Survey: How mobile technology is empowering companies
Do get in touch with us on email – research@valuenotes.co.in
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