It’s that time of year again, when businesses are busy finalising their strategy for the financial year. You’re probably in the midst of allocating budgets, setting goals, defining your strategy, and more.

In the meantime, India is focused on its elections. We all have big expectations from the next government. A recent Deloitte survey stated that while two-thirds of the CFO’s they interviewed were optimistic about the future state of India’s economy, their key concerns continue to be inflation, the rupee depreciation, and the less than stellar reform scenario.

To steer through the uncertainty of what lies ahead, business strategies this year have a renewed focus on revenue growth. A big part of this can be achieved by focusing on sales and customers –

– It is a proven fact that customer retention can do more for your top-line and bottom-line than traditional sales efforts. Arun Jethmalani blogs about the need to focus on customer retention, and how voice of customer studies can help with this
– Varsha Chitale tells us how you can refine your strategy and protect your market share through competitor profiling

In the run up to the election results, Arun Jethmalani too tackles the question that everyone is asking – what impact will the Indian elections have?

We hope you enjoy reading our newsletter, and as always, we look forward to your comments.

Best regards.