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Welcome to the April issue of ValueNotes Connect. India continues to be in the spotlight with its strong domestic consumption, recent economic reforms, and expected growth rates. The country has a lot to offer in terms of investment and growth opportunities. However, this brings attention to issues associated with doing business in India – a highly fragmented and under-documented market. Varsha Chitale shows us how you can get reliable information from well designed primary research. Arun Jethmalani talks about the changing landscape of the market, and the gradual move from fragmentation to consolidation that he is seeing. He talks about how this will create opportunities in India for M&A and PE firms. Varsha and Nidhi Purohit tell us why ethnographic research will prove to be valuable in the Indian business context. Warm regards. |
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