ValueNotes devises a Financial Index to establish HDFC Life as a thought leader in the life insurance
HDFC Life wanted to reach out to its target customer segments. ValueNotes devised a Life Freedom Index to improve brand visibility and to get customer insights. The HDFC Life Freedom Index re-affirmed the company's key message of financial freedom in their brand philosophy – 'Sar Utha Ke Jiyo.' The company gained a high ROI on its PR spend as the findings from the survey were leveraged to gain visibility in multiple ways including press mentions, blogs, articles and events. ValueNotes' Life Freedom Index dramatically improved HDFC Life's brand visibility and thought leadership.
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