Competitive Intelligence Bytes – October 2013

Competitive Intelligence Bytes
…to accelerate your business objectives
October 2013
Uncovering opportunities in the healthcare sector in India
There are many opportunities for companies selling products and services to the healthcare sector in India. However, creating a go-to-market strategy for tapping these is a challenge. The Indian healthcare market is currently estimated at USD 80 billion and is expected to grow to USD 280 billion by 2020. According to the Investment Commission of India, the healthcare industry in India has experienced a remarkable growth of 12% per year during the last four years.
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ValueNotes CI Training
Encouraged by the enthusiastic response to our recent training workshops,
we are repeating one of them next month.
23rd November 2013, Saturday Using Financial Statements
for Competitive Intelligence
Find out more…
How can multinationals formulate effective India strategies?
“Research is creating new knowledge. In much of society, research means to investigate something you do not know or understand…” – Neil Armstrong
When cereal bigwig, Kellogg’s decided to enter India in 1994, it had global sales revenue of USD 6bn and a presence in over 18 countries. The firm zeroed in on India with the lure of over 250 million middle class consumers. The result was a hard lesson that cost Kellogg’s millions of dollars.
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Case Study

ValueNotes enables Fortune 100 company tap $80 million opportunity in the hospital sector in India

Our client is a Fortune 100 multi-product company with a presence in more than 100 countries and manufacturers technology solutions. They wanted to develop a strategy to effectively penetrate the growing hospital sector in the Indian market. However, they did not know how large their market was and how best they could approach their customers.

ValueNotes offered definitive answers to the client, by gathering customer intelligence on 66 product categories through 650+ in-depth face-to-face and telephonic interviews with decision-makers in over 100 hospitals across India.

Find out how…



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