Competitive Intelligence Bytes
…to accelerate your business objectives
Customer perception: One size does not fit all
Typically, in a Voice of Customer study, marketers seek to understand customer perceptions across various parameters – pricing, brand, quality, after sales service, and so on. And at the end of the exercise, they want aggregated scores on a numeric scale, often with comparative benchmarks for competitors. If they get a decent score or one better than the competition, they usually assume that things are fine. But are they?
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India Emerging Twenty Awards
Led by London & Partners, the Mayor of London’s inward investment company, the programme will identify India’s top-20 high-growth companies with global aspirations. ValueNotes is the knowledge partner for the programme. (last date for submission of nomination forms is tomorrow – 27th November)
Competitive intelligence for product development
Competitive intelligence can help organisations reduce the costs and risks of new product development, by giving regular and deep insights into the needs and the psyche of the customers. Are there any unmet customer needs? What unmet need will the new product meet? Do we need different offerings for different market segments? What price points will work?
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Case study
HDFC Life wanted to reach out to its target customer segments

 

HDFC Life wanted to increase their focus on providing comprehensive risk protection – life and health – to their customer segments.

The lack of customer research on personal finance in India is a big challenge for the life insurance industry. HDFC Life wanted to understand the needs of these identified customer segments; devise more appropriate products for them; and refine their own key marketing messages.

ValueNotes suggested that an Index would enable HDFC Life to achieve these objectives…

 

Read how the Life Freedom Index dramatically improved HDFC Life’s brand visibility & thought leadership

 

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